The Arizona Cardinals Broadcast Department contributed to this report It was not long ago when Dontay Moch was an incredibly intriguing linebacker prospect.A third-round pick out of Nevada by the Cincinnati Bengals, he entered the NFL as a player many believed would develop into a very useful linebacker.Said his NFL.com Draft profile, “Moch brings speed, athleticism and explosiveness to the Bengals’ lineup. Although he has limited experience playing from an upright position, he is a dynamic pass rusher with the skills to be effective as a situational rusher. He gives them a versatile option to incorporate in their exotic schemes on passing downs.” Top Stories Grace expects Greinke trade to have emotional impact 0 Comments Share Derrick Hall satisfied with D-backs’ buying and selling The 5: Takeaways from the Coyotes’ introduction of Alex Meruelo Moch knows it’s a tough blow to his new team, but also feels like this is now a chance for the Cardinals to unearth some new contributors, too.And though he’s only been with the team a few weeks, Moch thinks he’s ready to step in and help.“I have been, since I’ve been out here, just staying in the playbook and so far, so good,” he said. “And I’m just going to go out there and make no errors.”How much the Cardinals will rely on Moch remains to be seen, but he expects to be used for his pass rushing abilities. Head coach Bruce Arians said Moch brings speed along with long arms, and noted Bengals coach Marvin Lewis told him he was disappointed to see the linebacker leave.“I’m anxious to see him play,” Arians said. “In practice he’s been tough to block, and he’s earned this right.”Moch recorded 28.5 sacks at the collegiate level, but has yet to take down an NFL QB in anything but a preseason game. Given an opportunity, though, the 25-year-old expects that to change. Because along with speed and power, the third-year pro said his character will help him make plays.“I’m a predator out there, I’m not prey, that’s for sure,” he said. Former Cardinals kicker Phil Dawson retires Things have not exactly gone according to plan. Moch was part of the Bengals’ final round of cuts in August, making the former Chandler Hamilton High School star a free agent. He was signed to the Cardinals’ practice squad on September 2, and was promoted to the active roster September 23 due to injuries.“It’s a business out here, it’s tough, and at the same time you have to understand it and come ready and be prepared,” Moch said Wednesday. “I’ve got the opportunity to come home to my hometown and do something that I was blessed to do with my life, and I’ve just got to go out there and prove it now.”Moch has appeared in just one NFL game — last season — and failed to record any stats. Injuries as well as well as a four-game suspension for violating the NFL’s policy on performance-enhancing substances have slowed Moch’s progress, and he admitted to feeling some frustration with how his career has gone and how long it has taken to get a chance. However, he said it all serves as motivation to step up now that he’s getting a chance.Of course, he will be on the field Sunday when the Cardinals take on the Tampa Buccaneers because of a rash of injuries suffered by the Cards at the outside linebacker position, as Lorenzo Alexander, Sam Acho and Alex Okafor have all been lost for the season.
There is no denying that email continues to be a critical communication modality for businesses. In fact, rather than shrinking, email usage is expected to continue to grow upwards of six percent per year for the foreseeable future.Email is inextricably woven into the way we do business – in essence, it’s the database of our personal and professional lives. Email is one of the few constants in our lives; it never stops, day or night. You have your phone on your nightstand when you wake up, you check your email before your commute and you use your tablet at night while you’re watching tv. We rely on email to communicate with prospects, customers, vendors, friends and family.The email signature itself is one of the richest, yet untapped, branding and demand generation tools at a company’s disposal. Because of the impact (and impression) your employee email signatures can leave on the recipient, we’ve put together a quick three-step guide to help you and your company make the most of this tool. Let’s get started:MarketingMarketers want audiences to interact with their brand. Best practices dictate that marketing teams will create a lot of marketing-related content and deploy that content across many different channels. Their objective is to target the appropriate people with those marketing pieces, in the hope of piquing their interest enough that they decide to explore further.So how can companies capitalize on the thousands of 1:1 emails their employees are sending each day? By leveraging the email itself. Each email that a company’s employee sends has a signature area – a dedicated space that is ideally suited to contain a graphical, clickable call to action that promotes what’s most important and top of mind to the organization. As a marketer, it’s a profound opportunity to be able to promote a brand or demand generation message in each of the thousands of emails that are sent out each day – and update them in real time, in a moment’s notice.Use email signatures to promote marketing materials such as:Thought leadership (reports, ebook, blogs, etc.)Email newsletter sign-up CTAsDirect links to your social channelsCase studies and customer videosNews about events, trade shows and webinarsPress releases and feature articlesBy leveraging the email signature block, every employee’s email now provides an opportunity to engage and convert prospects and customers.SalesIf marketers’ primary objective is to drive engagement with the brand, then salespeople want you to engage with the process. Sales, whether it’s pre-sales or getting the final contracts signed, cares a lot about the process and making sure prospects see the true value of what they’re providing.What if you could let your email signatures do the work for you? What if with every email, you guided your prospects on a journey where, with one click of a button, they could interact by requesting a demo, seeing a product video or tour, viewing pricing and product features, or calculating the impact your product or service could provide with an ROI calculator. With each click and interaction, they understand your product or service offerings better – all with minimal effort on your part.Use email signatures to allow prospects to interact with tools such as:Demo requests and product videosPricing and feature guidesROI CalculatorsNow every email can help your prospects feel more and more confident about moving through the sales process.Customer Support & Customer SuccessIf Marketing wants you to interact with the brand and Sales wants you to engage with the process, then Customer Support and Customer Success wants customers to learn more about the product, services and value the company offers.Customer Support and Customer Success exist to help customers feel more confident about the product and services being provided. They want their customers to understand not only how to get their questions answered, but how to best troubleshoot and solve problems for themselves and continue the learning journey well beyond signing on as a new customer.Promoting product materials or a referral landing page doesn’t mean replacing the existing portal or community, but rather email signature marketing serves as a constant reminder of the tools and resources that are available for those customers and urges them to join the conversation.These tools can include things such as:Service and support phone numbers and contact infoLatest product release notesCommunity sign-in or sign-up pageOverview of new products/servicesLanding page to suggest referralsCustomers can be one of your company’s biggest assets. It all starts with education and empowerment.Are you thinking of other ways you could leverage email signature marketing at your company? What about your HR department promoting career openings? What about your channel team promoting new partnerships? The options are endless. For more information, check out the free resource 3 Creative Ways to Unlock the Hidden Power of Email Signatures.AddThis Sharing ButtonsShare to FacebookFacebookShare to TwitterTwitterShare to PrintPrintShare to EmailEmailShare to MoreAddThis1