What are the main ingredients of an event as well as the destination branding process? The story from Vrsar shows us the way

first_imgQuality production of photo and promo materials, which is imperative today Awareness of the local population is a difficult process, and this is the best tool. Or to put it: old recipes do not die with the last nonas and go into oblivion, but rather have a new life cycle, rather, enriched by a modern interpretation which is imperative today. It is our authenticity and diversity that I differentiate from the competition, both domestic and global. Because the motive of the trip is not accommodation, but a destination, ie getting to know a new way and culture of living, and authenticity is the main ingredient. The event aims to encourage the involvement of as many quality caterers and encourage their orientation to local foods and dishes in order to valorize indigenous foods, while preserving the traditional heritage through the revaluation of Istrian recipes. Or raising the quality of caterers, ie the entire destination, which is crucial – to have quality partners in the destination to deliver that quality and justify the brand story of Istria as a top gourmet destination. Likewise, quality content like this is the formula for extending the season (although this extraordinary year is not and cannot be a referent). Also, by raising awareness of the autochthonous offer of Istria, as the genetic code of the total offer, as well as the focus on domestic and local products, the heritage is valued towards caterers, because it becomes a market story. Then the local population begins to live with this tradition again, and local family farms have a new market and an interest in nurturing the cultures of their ancestors. And what is important to point out, they do not have to be based on quantity, but on quality with added value, which has a higher price. How everything fits together nicely, right? Let’s start in order, true hedonists and gourmets, as well as lovers of autochthonous Istrian delicacies and good wine, will be taken to Vrsar again this September. Namely, from 05 to 12 September, the second edition of the gourmet event Goložece di Orsera will take place, as part of which guests will be able to enjoy top local specialties in twelve Vrsar restaurants. It’s not a coincidence. The brand is built over the years. But what is important is that continuity, perseverance and raising the quality from year to year. Along with the already well-branded Istrian wine and olive oil on a global level, such events give meaning and an excellent rounded tourist and economic story. The main ingredients are indigenous food and wine offer, seasonal and local products from local producers (OPG) synergies in the destination and ultimately quality content. The Goložeca di Orsera event is just one of many gourmet events that enrich the offer of the entire destination and strengthen the position of Istria as a top gourmet destination. This is not a single event, but a set of various events, themed gourmet days in destinations, such as Days of Asparagus, Teran, Truffles… And so for years, it is this continuity or consistency for years with raising the quality and spreading new events makes branding process. And that is why today Istria is recognized as a top gourmet destination.center_img We have nothing to be ashamed of, on the contrary, we must be proud of our history, identity, way of life and culture. It must be our main tourist product. And that is why this manifestation is important and through a simple framework I give us the way or the main ingredients of how the manifestations must look like. Photo: TZ Vrsar What should each event look like? According to the PS or the standard and basic protocol, the second edition of ‘Goložece di Orsera’ shows us. The menu (translated into 4 languages, which is a rarity, but an important detail) will include delicacies of cod, anchovies, octopus, gilthead sea bream and sea bass, Adriatic tuna tartare and tagliatelle, broth and shuffled caramels, while meat lovers will be delighted by specialties such as carpaccia with truffles, boškarin steak with cottage cheese, beef tagliate and many others. The offer will also include indispensable Istrian dishes such as fuži, ravioli, maneštra and indigenous desserts fritula, kroštula, cottage cheese and walnut cakes, Vrsar amarettes and others. As delicious snacks are accompanied by excellent wine, guests will have the opportunity to taste the best wines of Istrian winemakers as part of the menu at a promotional price of 120 kuna. Synergy of everyone at the destination. Namely, this interesting gourmet story was organized by TZO Vrsar, Association of Caterers Vrsar with the cooperation of partners, tourist company Maistra, and aims to present Vrsar and Istrian specialties to domestic and foreign guests and provide additional motivation for tourists to come. Restaurants participating in this second edition are: Batana, Basilico, Bevanda, Dvi Palme, Fančita, Goran, Kod Luce, Rotonda, Srdela, Trošt, Vrsaranka, Villa Vrsar and visitors will be able to choose between fish and meat menu at promotional prices, with focusing on seasonal and local products.last_img

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