Waitsfield’s Liz Lovely discusses success in tough times on NPR

first_imgLiz Lovely, Inc. received national exposure when company co-founders Liz and Dan Holtz were featured on The Story, a nationally syndicated program on National Public Radio, on Thursday, March 5th. The show was one in an on-going series called What s Working? Who s Working? that focuses on people and companies that are thriving despite the downturn in the economy.During the 30-minute interview, host Dick Gordon cited pundits who have said survival is the measure of success in 2009. Liz responded, People are saying that to us this year and we re thinking, that was our story last year. Liz and Dan elaborated to listeners on how they turned their embattled business around in 2008 despite a failed West Coast expansion and unserviceable debts for new equipment.Mr. Gordon s asked them about the resuscitation of the business to which the founders credited creative solutions like new products, such as Gluten Free cookies, an e-commerce website, and shipping directly to retailers rather than focusing on a big distributor. Through the process of almost going out of business we actually learned how to write a business plan, Dan said. For the first time in a few years, the business is actually on track to grow significantly this year.Liz and Dan were also very candid about their marriage and how the challenges in their business affected their 15 year relationship. Mr. Gordon skillfully maneuvered the interview into very personal territory for the couple, which may have contributed significantly to listener appeal.According to Andy Campbell, Marketing Coordinator, We received a number of positive emails and calls from listeners, especially people who were inspired by Liz and Dan s personal struggles while trying to stay in business. The Story with Dick Gordon debuted in February 2006 and has grown from a weekly local broadcast to a daily national broadcast airing in more than 60 cities across the country. The audio from the show can be found at www.thestory.org(link is external) and at www.lizlovely.com(link is external).Liz Lovely, Inc. bakes and distributes Certified Organic and Certified Vegan cookies and dark chocolate products to leading natural foods retailers throughout the country. They also recently launched a line of Gluten Free cookies with three more flavors slated for an April release. Liz Lovely makes its products and eco-friendly gift samplers available for consumers, corporate gifts, and events directly from their website. The company s socially responsible mission is summed up in their tagline, Baking a DifferenceTM. Liz Lovely was founded in 2003 by high school sweethearts Liz and Dan Holtz and is located in the Green Mountains of Vermont. For more about Liz Lovely, visit www.lizlovely.com(link is external).Waitsfield, Vermont (March 10th, 2009)last_img

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