Vermont gained the second most construction-related jobs in November, but still ranks only 45th in the nation over the last year. Construction employment expanded in 20 states between October and November, while the list of states with year-over-year construction job gains grew to 13 states plus the District of Columbia, the Associated General Contractors of America reported in an analysis of state employment data released today by the Labor Department. The new figures continue a year-long pattern of mixed results in construction employment as overall demand remains weak, association officials noted.‘It is encouraging that the number of states adding jobs year-over-year was higher in November than at any time since February 2008,’ said Ken Simonson, the association’s chief economist. ‘However, the data also make clear that these gains are as spotty as they are tenuous.’Simonson noted, for example, that California had the largest monthly increase in construction employment’adding 7,800 jobs’but also the largest 12-month drop’36,900 jobs, or 6.4 percent. New Jersey and New York had the next-highest number of construction job gains in November with 4,500. New Jersey also led the nation in monthly percentage gains (3.7 percent), followed by Vermont (3.4 percent, 400 jobs) and Maine (2.5 percent, 600 jobs).The largest year-over-year percentage gains occurred in Oklahoma (9.2 percent, 6,100 jobs), New Hampshire (6.7 percent, 1,500 jobs) and Kansas (4.7 percent, 2,700 jobs). Texas had the largest increase in the number of construction employees (13,400 jobs, 2.4 percent).Washington had the largest number of monthly job losses (4,200 jobs), followed by Utah (2,400 jobs) and North Carolina (2,300). In November, employment shrank in 29 states and held steady in D.C. and Alaska.On a year-over-year basis, the largest losses were in California (36,900 jobs, -6.4 percent), Nevada (16,600 jobs, -22.0 percent’the steepest percentage decline) and Florida (12,900 jobs, -3.6 percent). Other large year-over-year percentage declines occurred in Idaho (-15.5 percent, 5,100 jobs) and Montana (-11.2 percent, 2,700 jobs). In all, 36 states lost construction jobs over the past 12 months, while construction employment was unchanged in Massachusetts.Association officials cautioned that construction employment figures were likely to fluctuate and possibly drop over the coming months as many stimulus-funded projects begin to wind down and private-sector demand remains weak. They added that newly passed legislation that prevented steep tax increases, including for many small construction firms, will help boost overall economic activity and could drive new demand for construction later next year.‘The tax bill is a step in the right direction because it will revitalize the economy and help boost private-sector construction demand,’ said Stephen E. Sandherr, the association’s chief executive officer. ‘But Congress still needs to act on long-delayed infrastructure bills and provide businesses with relief from an increasingly costly regulatory burden.View construction employment figures by state and by rank.
Sign up for our COVID-19 newsletter to stay up-to-date on the latest coronavirus news throughout New York Accuweather.comA winter storm is forecast to dump 4 to 8 inches of snow on Long Island, although exact amounts could change once the flakes start falling New Year’s Day through Friday.Possible snow squalls on New Year’s Eve will preview a separate cold front moving in from the west that will blanket the region in white stuff, with the heaviest amounts hitting on Thursday, experts say.“There’s still a good part of uncertainty,” Joey Picca, an Upton-based meteorologist with the National Weather Service, said Tuesday. “The good starting point seems to be 4 to 8 inches.”Strong winds will accompany the about half-inch of slushy snow expected to hit Tuesday night, creating “brief white-out conditions,” the agency said in a statement. Once temperatures drop into the 20s after sundown there will be a potential for flash-freezing conditions that could make driving hazardous.New Year’s Day will clear up before what the NWS described as a “prolonged period of snow” starts Wednesday night. Picca said the bulk of the snow will fall Thursday. Lingering snowfall Friday will give way to a bitter cold with wind chills as low as 0.Once the storm is over, Saturday is forecast as mostly sunny in the 20s before another chance of rain and snow starts Sunday, when temps will be in the 40s.
Times have changed. We all know that. In order to stay relevant with customers we must adapt along with the times. So here’s how to stay real during this digital revolution… Don’t Be Afraid to be YOUGet rid of the jargon and just SPEAK to your audience. As YOU. Put people’s names on your articles and emails. Let your employees own their own voices and brands as they advocate for your institutions. The human side of your bank or credit union is what will set you apart and bring customers back again and again. Don’t hide your messaging behind a generic company name or email address… let your team members be themselves! Embrace the ChaosAs Mark Schaefer puts it so eloquently in his recent book Marketing Rebellion, “We’re moving inexorably toward a subscription-driven, human-driven, emotion-driven, ad-free, funnel-free, big brand loyalty-free world… the alarm bells are ringing.” Schaefer also points out that 80% of consumers don’t trust corporate advertising in ANY form! This is what he means by chaos… everything in marketing is changing, and this is true for all industries. So embrace the unknown and get ready to try new things. You will fail often, but you will also succeed and people will respect you for being flexible and keeping up with the evolving marketplace. Live Chat in All ChannelsIt doesn’t get more authentic in digital then being able to talk to a real person while you’re there. You need to make live text and chat features a priority for implementation at your institution. Even if it’s only active during business hours that’s better than not having it at all. And consider adding video if possible. Let people see the face of your institution! They won’t be disappointed. Don’t Just Talk About YourselfNo one wants to listen to you constantly broadcast your products/services online. Make sure the content you share and discuss is varied and includes topics of interest to people outside of your bank or credit union. Otherwise you’ll just be another annoying business hawking your goods on the internet. Bring value and be open to talking about all kinds of subjects. Emotion Drives ActionWhen creating messaging around your institution, try to focus on the emotions tied to your product/services in marketing – not just the product itself. Include a real and heartfelt testimonial from a member you’ve recently helped or a video of a family visiting the home of their dreams that your staff helped them close on. People relate to these kinds of stories and if they come from the actual customers you helped they will be that much more relatable. Focus on What People Want for the Long-Term – Not Just What’s Trending NOWIn an Inc. Magazine article from last year, Jeff Bezos explained that rather than just focusing on what is changing now, he gears a portion of his business on what customers have shown matters to them over the long term. In the case of Amazon that’s low prices, selection and fast delivery. Once you have narrowed down what will NOT change for your customers, you can focus your products and communications around those priorities. People Want Trusted Advice… Give Them What They Want!For financial institutions consumers have proven they want value, trusted advice and convenience. But as explained by Paul Mc Adams, J.D. Power senior director of the banking practice, “The challenge for banks is getting the advice formula right and delivering it in a personalized manner across all channels—not only at the branch, but also via the website and mobile app.” KISS “Keep it Simple Stupid” It is not an in your face kind of environment any more with how the internet serves people. If you want a person’s attention keep the information and process for getting it simple. Remove as many clicks and steps as possible for people to get to what they are looking for. Then catch their eye with color and emotional cues. Be RelatableIf people can’t relate to you, they won’t fully understand your perspective and therefore they probably won’t really listen. Try to personalize your message and visuals to the audience you are serving them to. For example, If you’re talking about retirement accounts have two stories to share, one that appeals to younger people think about the long-term and one that appeals to older groups who might need to be more aggressive in saving as they have a shorter time frame to work with. Speak conversationallyIt is hard for anyone to keep up with financial lingo, especially if they don’t work in the financial industry on a regular basis. Plus, too much financial language usually drives people away since it can be intimidating and seem like work to learn. So, keep your advice in terms everyone can understand. And if you have to use a technical word to make your point make sure you explain it clearly and never assume people know what you mean unless you tell them. 7SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr,Meredith Olmstead Meredith Olmstead is the CEO and Founder of FI GROW Solutions, which provides Digital Marketing & Sales services to Community Financial Institutions. With experience working with FIs in markets of … Web: www.figrow.com Details
continue reading » A South Dakota credit union CEO has leveraged a single donation into a community effort to provide supplies for frontline workers battling the coronavirus (COVID-19).Pam Brown-Graff was watching the local evening news April 5 when she saw a segment highlighting the need for protective medical masks to protect workers at facilities including Monument Health, a Children’s Miracle Network Hospital in Rapid City, S.D.That evening, Brown-Graff, CEO of $79 million asset MED5 Federal Credit Union in Rapid City, pledged $2,000 on behalf of the credit union to support crafters who were making masks for the local community.“Before we became a community charter, we were a medical credit union, so it really hit home with me,” Brown-Graff says. CUNA photo ShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr