What are the main ingredients of an event as well as the destination branding process? The story from Vrsar shows us the way

first_imgQuality production of photo and promo materials, which is imperative today Awareness of the local population is a difficult process, and this is the best tool. Or to put it: old recipes do not die with the last nonas and go into oblivion, but rather have a new life cycle, rather, enriched by a modern interpretation which is imperative today. It is our authenticity and diversity that I differentiate from the competition, both domestic and global. Because the motive of the trip is not accommodation, but a destination, ie getting to know a new way and culture of living, and authenticity is the main ingredient. The event aims to encourage the involvement of as many quality caterers and encourage their orientation to local foods and dishes in order to valorize indigenous foods, while preserving the traditional heritage through the revaluation of Istrian recipes. Or raising the quality of caterers, ie the entire destination, which is crucial – to have quality partners in the destination to deliver that quality and justify the brand story of Istria as a top gourmet destination. Likewise, quality content like this is the formula for extending the season (although this extraordinary year is not and cannot be a referent). Also, by raising awareness of the autochthonous offer of Istria, as the genetic code of the total offer, as well as the focus on domestic and local products, the heritage is valued towards caterers, because it becomes a market story. Then the local population begins to live with this tradition again, and local family farms have a new market and an interest in nurturing the cultures of their ancestors. And what is important to point out, they do not have to be based on quantity, but on quality with added value, which has a higher price. How everything fits together nicely, right? Let’s start in order, true hedonists and gourmets, as well as lovers of autochthonous Istrian delicacies and good wine, will be taken to Vrsar again this September. Namely, from 05 to 12 September, the second edition of the gourmet event Goložece di Orsera will take place, as part of which guests will be able to enjoy top local specialties in twelve Vrsar restaurants. It’s not a coincidence. The brand is built over the years. But what is important is that continuity, perseverance and raising the quality from year to year. Along with the already well-branded Istrian wine and olive oil on a global level, such events give meaning and an excellent rounded tourist and economic story. The main ingredients are indigenous food and wine offer, seasonal and local products from local producers (OPG) synergies in the destination and ultimately quality content. The Goložeca di Orsera event is just one of many gourmet events that enrich the offer of the entire destination and strengthen the position of Istria as a top gourmet destination. This is not a single event, but a set of various events, themed gourmet days in destinations, such as Days of Asparagus, Teran, Truffles… And so for years, it is this continuity or consistency for years with raising the quality and spreading new events makes branding process. And that is why today Istria is recognized as a top gourmet destination.center_img We have nothing to be ashamed of, on the contrary, we must be proud of our history, identity, way of life and culture. It must be our main tourist product. And that is why this manifestation is important and through a simple framework I give us the way or the main ingredients of how the manifestations must look like. Photo: TZ Vrsar What should each event look like? According to the PS or the standard and basic protocol, the second edition of ‘Goložece di Orsera’ shows us. The menu (translated into 4 languages, which is a rarity, but an important detail) will include delicacies of cod, anchovies, octopus, gilthead sea bream and sea bass, Adriatic tuna tartare and tagliatelle, broth and shuffled caramels, while meat lovers will be delighted by specialties such as carpaccia with truffles, boškarin steak with cottage cheese, beef tagliate and many others. The offer will also include indispensable Istrian dishes such as fuži, ravioli, maneštra and indigenous desserts fritula, kroštula, cottage cheese and walnut cakes, Vrsar amarettes and others. As delicious snacks are accompanied by excellent wine, guests will have the opportunity to taste the best wines of Istrian winemakers as part of the menu at a promotional price of 120 kuna. Synergy of everyone at the destination. Namely, this interesting gourmet story was organized by TZO Vrsar, Association of Caterers Vrsar with the cooperation of partners, tourist company Maistra, and aims to present Vrsar and Istrian specialties to domestic and foreign guests and provide additional motivation for tourists to come. Restaurants participating in this second edition are: Batana, Basilico, Bevanda, Dvi Palme, Fančita, Goran, Kod Luce, Rotonda, Srdela, Trošt, Vrsaranka, Villa Vrsar and visitors will be able to choose between fish and meat menu at promotional prices, with focusing on seasonal and local products.last_img read more


first_imgThe monument in Dunfanaghy which was attacked by vandals with hammers. Pic by 100% Pix.Damage to a World War Two monument at Killyhoey beach in Dunfanaghy has led to anger and dismay amongst the community.The vandals have struck on two occasions in recent weeks with what appears to have been a stonemason’s hammer.Brendan Rohan who led the memorial project has expressed shock over the damage to the memorial which was unveiled in June last year.Brendan RohanThe memorial marks the emergency landing of an Lockheed Hudson bomber with a crew of four after their plane ran out of fuel on June 16th 1942 while on route from Newfoundland to Prestwick.The memorial has been the subject of vandalism in the past year says locals but the latest damage has been the worst.And Brendan Rohan says the memorial has been attacked by someone using a stonemason’s hammer.His name has also been scratched off the plaque and it is suspected a chisel was used to inflict the maximum amount of damage.He told the Tirconail Tribune: “The damage to my name does not matter to me although it seems to be the reason why some locals are taking it personally.”“The earlier damage, with a carpenter’s hammer, was to both flags only, in the second week of June and was more superficial and only obvious on close inspection.”The Blue Flag beach at Killyhoey is close the local golf club and 1.5 kilometres from Dunfanaghy.It is a quiet location with no houses close by and it is an easy target for vandals. The impressive memorial stands several feet tall and is visited by visitors from many nationalities.The WWW2 aircraft had made the epic 2115miles journey from Newfoundland in 1942 and while a long way off-course made a successful landing at Killyhoey. Some days earlier a similar aircraft made a landing on Pollan Strand, Ballyliffin.These planes were part of Lockheed’s famous Hudson patrol bombers and the crew escaped unscathed. And it was only last year when the event was commemorated some 42 years to the day of the event happening on the 16th June 1942.Ramona Dzinkowski, a daughter of one of the crew made the trip to Dunfanaghy for the occasion and she was joined by other military personnel from Britain, Canada, Ireland and the United States.  Local school children who had been part of the project to trace people who had seen the plane when it was landed were also there.The memorial theme with the The Children of Lir was adapted by Mr Rohan to represent a 20th century shape-shifting, after an original design and by kind permission of Dublin silversmith, Aidan Breen, which was then interpreted and constructed by local artist and blacksmith, Harry Rice.It is meant to symbolise the four brave young men who travelled such a long and perilous journey over the seas, who dropped in for a short visit and then flew away again next day. This monument also honours the Irish Defence Forces and Irish government who ignored the Rules of Neutrality, to help those in need and … it honours the generosity, kindness and hospitality of local people who welcomed and assisted them.OUTRAGE AS WAR LANDING MEMORIAL ATTACKED BY THUGS WITH HAMMERS was last modified: July 9th, 2015 by StephenShare this:Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on Telegram (Opens in new window)Click to share on WhatsApp (Opens in new window)Click to share on Skype (Opens in new window)Click to print (Opens in new window) Tags:attackedBrendan RohandonegalDunfanaghymonumentwar memoriallast_img read more