What are the main ingredients of an event as well as the destination branding process? The story from Vrsar shows us the way

first_imgQuality production of photo and promo materials, which is imperative today Awareness of the local population is a difficult process, and this is the best tool. Or to put it: old recipes do not die with the last nonas and go into oblivion, but rather have a new life cycle, rather, enriched by a modern interpretation which is imperative today. It is our authenticity and diversity that I differentiate from the competition, both domestic and global. Because the motive of the trip is not accommodation, but a destination, ie getting to know a new way and culture of living, and authenticity is the main ingredient. The event aims to encourage the involvement of as many quality caterers and encourage their orientation to local foods and dishes in order to valorize indigenous foods, while preserving the traditional heritage through the revaluation of Istrian recipes. Or raising the quality of caterers, ie the entire destination, which is crucial – to have quality partners in the destination to deliver that quality and justify the brand story of Istria as a top gourmet destination. Likewise, quality content like this is the formula for extending the season (although this extraordinary year is not and cannot be a referent). Also, by raising awareness of the autochthonous offer of Istria, as the genetic code of the total offer, as well as the focus on domestic and local products, the heritage is valued towards caterers, because it becomes a market story. Then the local population begins to live with this tradition again, and local family farms have a new market and an interest in nurturing the cultures of their ancestors. And what is important to point out, they do not have to be based on quantity, but on quality with added value, which has a higher price. How everything fits together nicely, right? Let’s start in order, true hedonists and gourmets, as well as lovers of autochthonous Istrian delicacies and good wine, will be taken to Vrsar again this September. Namely, from 05 to 12 September, the second edition of the gourmet event Goložece di Orsera will take place, as part of which guests will be able to enjoy top local specialties in twelve Vrsar restaurants. It’s not a coincidence. The brand is built over the years. But what is important is that continuity, perseverance and raising the quality from year to year. Along with the already well-branded Istrian wine and olive oil on a global level, such events give meaning and an excellent rounded tourist and economic story. The main ingredients are indigenous food and wine offer, seasonal and local products from local producers (OPG) synergies in the destination and ultimately quality content. The Goložeca di Orsera event is just one of many gourmet events that enrich the offer of the entire destination and strengthen the position of Istria as a top gourmet destination. This is not a single event, but a set of various events, themed gourmet days in destinations, such as Days of Asparagus, Teran, Truffles… And so for years, it is this continuity or consistency for years with raising the quality and spreading new events makes branding process. And that is why today Istria is recognized as a top gourmet destination.center_img We have nothing to be ashamed of, on the contrary, we must be proud of our history, identity, way of life and culture. It must be our main tourist product. And that is why this manifestation is important and through a simple framework I give us the way or the main ingredients of how the manifestations must look like. Photo: TZ Vrsar What should each event look like? According to the PS or the standard and basic protocol, the second edition of ‘Goložece di Orsera’ shows us. The menu (translated into 4 languages, which is a rarity, but an important detail) will include delicacies of cod, anchovies, octopus, gilthead sea bream and sea bass, Adriatic tuna tartare and tagliatelle, broth and shuffled caramels, while meat lovers will be delighted by specialties such as carpaccia with truffles, boškarin steak with cottage cheese, beef tagliate and many others. The offer will also include indispensable Istrian dishes such as fuži, ravioli, maneštra and indigenous desserts fritula, kroštula, cottage cheese and walnut cakes, Vrsar amarettes and others. As delicious snacks are accompanied by excellent wine, guests will have the opportunity to taste the best wines of Istrian winemakers as part of the menu at a promotional price of 120 kuna. Synergy of everyone at the destination. Namely, this interesting gourmet story was organized by TZO Vrsar, Association of Caterers Vrsar with the cooperation of partners, tourist company Maistra, and aims to present Vrsar and Istrian specialties to domestic and foreign guests and provide additional motivation for tourists to come. Restaurants participating in this second edition are: Batana, Basilico, Bevanda, Dvi Palme, Fančita, Goran, Kod Luce, Rotonda, Srdela, Trošt, Vrsaranka, Villa Vrsar and visitors will be able to choose between fish and meat menu at promotional prices, with focusing on seasonal and local products.last_img read more

Denmark: Port of Roenne hails energy island plan

first_imgThe Port of Roenne also welcomed Danish government’s proposal to promote the new Power-to-X technologies, which transform renewable energy into hydrogen, that can be further refined to fossil-free fuels. Port of Roenne has welcomed Danish government’s plan to make the island of Bornholm in the Baltic Sea an energy island, facilitating the connection of 2 GW of offshore wind capacity. The port has been selected as the pre-assembly port for Siemens Gamesa’s wind turbines for the 600 MW Kriegers Flak offshore wind farm, as well as for MHI Vestas wind turbines for the 257 MW Arcadis Ost 1 offshore wind farm. “We are pleased that Bornholm has been appointed by the Government to become an energy island, that a 2 GW offshore wind farm is proposed to be located next to Bornholm and the Baltic Sea-region is given political priority, so the climate- and energy ambitions now also apply to the eastern part of Denmark and the regions in the Baltic Sea. This means, that all of Denmark will enjoy the effects of employment and local growth, which comes as a result of the construction of offshore wind farms in Denmark”, said Thomas Bendtsen, CEO of Port of Roenne.center_img “This proposal can have a great impact on the transport sector and the maritime industry at a whole. For example the Government could choose to integrate the green PtX-solutions as part of the community-based ferry services on Bornholm. It will undoubtedly have a great and beneficial effect on the environment. If this could be connected to research and testing facilities for further development and qualification of the PtX-technologies, then Denmark could seriously become the first mover [in] this area”, Bendtsen said. In 2018, the Port of Roenne started making upgrades to accommodate the offshore wind industry. The first phase of the port upgrades, completed in 2019, includes a 150,000-square-meter expansion, increase of the water depth to 11 meters, new external wave breaker, 300-meter-long multi-purpose terminal, and a heavy duty Ro-Ro rental. last_img read more

Real Madrid win eight-goal thriller, Atletico keep up Barca chase

first_imgThey survived a late Betis onslaught, and after their 3-1 Champions League last 16, first-leg win against Paris Saint-Germain in midweek, this victory confirms that Zinedine Zidane’s side are looking better in La Liga now too.They remain fourth, a huge 17 points behind leaders Barcelona. However, this was their fourth win in five league outings, and they are back to within a point of third-placed Valencia with a game in hand to come at Leganes in midweek.“It was an end to end game, a bit crazy, but I like that. It shows that we had a proper opponent,” said Zidane.“Betis were fantastic and controlled the last half-hour of the first half. But I’m happy in the end, and I prefer to focus on the five goals we scored rather than the three we let in.”Asensio had come off the bench to set up the two late goals that allowed Real to beat PSG and he was rewarded with a start on Sunday in Seville, while Gareth Bale also came in as the likes of Benzema and Luka Modric dropped to the bench.Asensio duly headed Madrid into an 11th-minute lead after Antonio Adan had saved a Ronaldo shot, but Betis had won when the sides last met at the Santiago Bernabeu and they hit back brilliantly.Loren and Joaquin, the latter from a free-kick, both came close before Aissa Mandi headed in a Joaquin cross to make it 1-1 in the 33rd minute.It was 2-1 shortly after, as visiting defender Nacho could only help a Junior shot into his own net, and the home fans in the crowd of over 53,000 erupted.Real also saw Marcelo limp off in the first half, a potentially worrying sign ahead of the PSG second leg, and Zidane confirmed the Brazilian would find out the extent of his injury on Monday.Madrid recovered superbly after the restart, though.Ramos, whose Sevilla past always ensures a hot reception from the Betis fans, levelled with a bullet header from a Lucas Vazquez corner.Dani Carvajal then set up Asensio for his second and Real’s third as the hour approached, and Ronaldo smashed in their fourth goal in the 65th minute.The Portuguese, supposedly in decline, has now scored 10 times in six games between league and Champions League.Eye on the ball: Cristiano Ronaldo in a challenge with Real Betis’ Junior Firpo © AFP / Cristina QuiclerBetis may lack the consistency to properly contest a European place, but they do provide entertainment, and Cristian Tello set up fellow substitute Sergio Leon to make it 4-3 late on.Benzema, on from the bench, completed the scoring at the death with a goal that will boost his confidence.– Super-sub Gameiro –Earlier, Kevin Gameiro came off the bench in the second half to score one goal and make another for Diego Costa as second-placed Atletico Madrid beat Athletic Bilbao 2-0.It was another clinical performance from Diego Simeone’s side, who have now recorded four consecutive league victories, all without conceding a goal.They remain second, seven points behind unbeaten leaders Barcelona, who won 2-0 at Eibar on Saturday ahead of their Champions League trip to Chelsea.“We are not stopping, we are playing well at the moment, and we are enjoying ourselves,” said Gameiro when asked about his team’s pursuit of Barcelona.Atletico, who have conceded a paltry nine goals in 24 La Liga games this season, will hope to stay within striking distance of Barcelona before going to the Camp Nou in a fortnight.Villarreal are sixth after a 1-1 draw at Espanyol, while Real Sociedad beat Levante 3-0.0Shares0000(Visited 1 times, 1 visits today) 0Shares0000Man of the moment: Marco Asensio celebrates after scoring one of his two goals in Sunday’s 5-3 win at Real Betis © AFP / Cristina QuiclerSEVILLE, Spain, Feb 19 – Man of the moment Marco Asensio scored twice and Cristiano Ronaldo was also on target as Real Madrid kept up the feel-good factor with a thrilling 5-3 victory at Real Betis in La Liga on Sunday night.Madrid had been 2-1 down at half-time in a fantastic game at the Benito Villamarin, but they came roaring back in the second half with Sergio Ramos, Asensio — who had scored the opener – Ronaldo and Karim Benzema all finding the net.last_img read more