What are the main ingredients of an event as well as the destination branding process? The story from Vrsar shows us the way

first_imgQuality production of photo and promo materials, which is imperative today Awareness of the local population is a difficult process, and this is the best tool. Or to put it: old recipes do not die with the last nonas and go into oblivion, but rather have a new life cycle, rather, enriched by a modern interpretation which is imperative today. It is our authenticity and diversity that I differentiate from the competition, both domestic and global. Because the motive of the trip is not accommodation, but a destination, ie getting to know a new way and culture of living, and authenticity is the main ingredient. The event aims to encourage the involvement of as many quality caterers and encourage their orientation to local foods and dishes in order to valorize indigenous foods, while preserving the traditional heritage through the revaluation of Istrian recipes. Or raising the quality of caterers, ie the entire destination, which is crucial – to have quality partners in the destination to deliver that quality and justify the brand story of Istria as a top gourmet destination. Likewise, quality content like this is the formula for extending the season (although this extraordinary year is not and cannot be a referent). Also, by raising awareness of the autochthonous offer of Istria, as the genetic code of the total offer, as well as the focus on domestic and local products, the heritage is valued towards caterers, because it becomes a market story. Then the local population begins to live with this tradition again, and local family farms have a new market and an interest in nurturing the cultures of their ancestors. And what is important to point out, they do not have to be based on quantity, but on quality with added value, which has a higher price. How everything fits together nicely, right? Let’s start in order, true hedonists and gourmets, as well as lovers of autochthonous Istrian delicacies and good wine, will be taken to Vrsar again this September. Namely, from 05 to 12 September, the second edition of the gourmet event Goložece di Orsera will take place, as part of which guests will be able to enjoy top local specialties in twelve Vrsar restaurants. It’s not a coincidence. The brand is built over the years. But what is important is that continuity, perseverance and raising the quality from year to year. Along with the already well-branded Istrian wine and olive oil on a global level, such events give meaning and an excellent rounded tourist and economic story. The main ingredients are indigenous food and wine offer, seasonal and local products from local producers (OPG) synergies in the destination and ultimately quality content. The Goložeca di Orsera event is just one of many gourmet events that enrich the offer of the entire destination and strengthen the position of Istria as a top gourmet destination. This is not a single event, but a set of various events, themed gourmet days in destinations, such as Days of Asparagus, Teran, Truffles… And so for years, it is this continuity or consistency for years with raising the quality and spreading new events makes branding process. And that is why today Istria is recognized as a top gourmet destination.center_img We have nothing to be ashamed of, on the contrary, we must be proud of our history, identity, way of life and culture. It must be our main tourist product. And that is why this manifestation is important and through a simple framework I give us the way or the main ingredients of how the manifestations must look like. Photo: TZ Vrsar What should each event look like? According to the PS or the standard and basic protocol, the second edition of ‘Goložece di Orsera’ shows us. The menu (translated into 4 languages, which is a rarity, but an important detail) will include delicacies of cod, anchovies, octopus, gilthead sea bream and sea bass, Adriatic tuna tartare and tagliatelle, broth and shuffled caramels, while meat lovers will be delighted by specialties such as carpaccia with truffles, boškarin steak with cottage cheese, beef tagliate and many others. The offer will also include indispensable Istrian dishes such as fuži, ravioli, maneštra and indigenous desserts fritula, kroštula, cottage cheese and walnut cakes, Vrsar amarettes and others. As delicious snacks are accompanied by excellent wine, guests will have the opportunity to taste the best wines of Istrian winemakers as part of the menu at a promotional price of 120 kuna. Synergy of everyone at the destination. Namely, this interesting gourmet story was organized by TZO Vrsar, Association of Caterers Vrsar with the cooperation of partners, tourist company Maistra, and aims to present Vrsar and Istrian specialties to domestic and foreign guests and provide additional motivation for tourists to come. Restaurants participating in this second edition are: Batana, Basilico, Bevanda, Dvi Palme, Fančita, Goran, Kod Luce, Rotonda, Srdela, Trošt, Vrsaranka, Villa Vrsar and visitors will be able to choose between fish and meat menu at promotional prices, with focusing on seasonal and local products.last_img read more

STABLE NOTES BY ED GOLDEN -THURSDAY, OCTOBER 3, 2019

first_imgBAFFERT-SMITH SPLIT ON McKINZIE IS JUST BUSINESS D’AMATO HAS TWO FOR THE MONEY IN CITY OF HOPE CALLAGHAN MULLS BREEDERS’ CUP FOR SQUARE DEAL MANDELLA EYES EMERALD CITY WITH OMAHA BEACH MANDELLA EXCITED ABOUT RETURN OF OMAHA BEACHSaturday marks the second time Richard Mandella embarks down the Yellow Brick Road with Omaha Beach.This time, he hopes to reach the Emerald City.He never got there on May 4, when the pre-race favorite for the Kentucky Derby missed the classic due to an entrapped epiglottis which ultimately required surgery. The son of War Front has not raced since, but is scheduled to return in Saturday’s Grade I, $300,000 Santa Anita Sprint Championship, a Breeders’ Cup “Win and You’re In” event.The race will be decided at six furlongs, a distance in which Omaha Beach will be making his debut, having last raced at a mile and an eighth on April 13, capturing the Grade I Arkansas Derby on a sloppy track.“I’m excited,” trainer Richard Mandella said at his barn early Thursday morning about the widely anticipated comeback of Omaha Beach. “I’m not sure if he’s quick enough to beat some of the top sprinters in there, but he sure acts like he could.“We’re anxious to see how it goes, but the main thing is getting him back to the races. We’ll see what might be next after we run. I’ll tell you after we get a race into him.”The “top sprinter” is Shancelot, a front-running son of Shanghai Bobby trained by Jorge Navarro. Winner of three of his four starts, the three-year-old colt drew the advantageous outside post in a field of six and is Jon White’s 4-5 morning line favorite.The Sprint Championship, race nine of 10 with a 12:30 p.m. first post time: $6,000 supplemental nominee One Flew South, Evin Roman, 30-1; Omaha Beach, Mike Smith, 8-5; Shancelot, Emisael Jaramillo, 4-5; Flagstaff, Victor Espinoza, 4-1; California Street, Drayden Van Dyke, 15-1; and Horse Greedy, Martin Pedroza, 15-1.THREE STAKES FEATURED ON SATURDAY’S NBC SPORTSSaturday’s NBC Sports Breeders’ Cup Challenge Series will present expanded coverage to include the Grade III LA Woman Stakes (scheduled post time 2:33 p.m. PT) incorporated into the regularly scheduled America’s Day at the Races Show.America’s Day at the Races (4 to 5 p.m. PT) will cover the Santa Anita Sprint Championship with Laffit Pincay III and Gary Stevens in studio and Michelle Yu reporting.D’AMATO GOES FOR ONE-TWO PUNCH IN CITY OF HOPEPhil D’Amato, who sent out Cleopatra’s Strike and Acclimate to run one-two in last Saturday’s John Henry Turf Championship, hopes for a repeat result with Andesh and Prince Carl in this Saturday’s Grade II City of Hope Mile on turf, which drew 11 entrants.Andesh, an Irish-bred gelding, won an overnight race at Del Mar last out despite being squeezed at the start of the one-mile grass test.Prince Earl, a four-year-old California-bred gelding, rallied from sixth in a field of 10 to win the Grade II Del Mar Mile Handicap on Aug. 18.“He got squeezed out of it pretty good,” D’Amato said of Andesh. “He was running that day first time as a gelding, and we thought that would help him. He’s come back really good.“Prince Earl hasn’t missed a beat, either. He’s been training heads-up with my other Grade I winner, Bowie’s Hero, and I look forward to another solid performance.”The City of Hope, race eight: Ohio, Norberto Arroyo Jr., 12-1; Synchrony, Joe Talamo, 5-1; True Valour, Drayden Van Dyke, 10-1; Restrainedvengence, Martin Garcia, 15-1; Big Score, Mike Smith, 10-1; Catapult, Rafael Bejarano, 5-1; River Boyne, Ruben Fuentes, 4-1; Kingly, Mario Gutierrez, 20-1; Prince Earl, Geovanni Franco, 7-2; Andesh, Abel Cedillo, 20-1; and Bolo, Tyler Baze, 6-1.BAFFERT’S DECISION TO CHANGE RIDERS IS ‘BUSINESS’When it comes to man and horse, Bob Baffert taking Mike Smith off of McKinzie doesn’t measure up to, say, Cervantes removing Don Quixote from Rocinante, but relatively speaking, it is memorable in racing.It wasn’t personal. As they said in “The Godfather,” it’s business.Baffert and Smith, both Hall of Fame members, have enjoyed a long and successful relationship, most significantly in 2018 when they joined forces for Justify’s Triple Crown sweep and Horse of the Year title.But after Smith finished second aboard odds-on favorite McKinzie in last Saturday’s Awesome Again Stakes, Baffert later said he was making a change in riders on McKinzie for the $6 million Breeders’ Cup Classic Nov. 2 at Santa Anita.“Mike wanted to talk to me after the race, but I told him to come to the barn,” Baffert said Thursday morning following a bullet six furlong breeze by Roadster (1:13 flat). “That’s when I told him I wanted to make a switch.“I respect Mike and he’s my friend, but I’m entitled to change my mind. McKinzie is not a difficult horse to ride and my whole focus right now is to get him really right.”TRAINER HAS OPTIONS FOR TWO-YEAR-OLD SQUARE EDDIE COLTSquare Deal makes his grass debut in Sunday’s $100,000 Breeders’ Cup “Win and You’re In” Speakeasy Stakes for two-year-olds at five furlongs on turf, giving the winner a fees-paid berth to the $1 million Juvenile Turf Sprint Nov. 1 at Santa Anita.A California-bred son of Square Eddie owned by Arnold Zetcher and Qatar Racing Limited, Square Eddie won his last two starts in restricted stakes on dirt against Cal-breds, the Graduation and the Im Smokin.“The Square Eddies do really well on the turf sprinting,” allowed trainer Simon Callaghan. “We felt like we needed a race between now for either the Breeders’ Cup or the Golden State Juvenile ($200,000 on dirt at seven furlongs for Cal-breds also on Nov. 1).“But if he were to run well Sunday, we’d run him in the Breeders’ Cup.”FINISH LINES: Congratulations to Huey Barnes, who celebrates his 86th birthday today. In his 40th year as an assistant starter, Barnes came from New York to California in 1954 with his late friend, Eugene (Snake) McDaniel, grooming and exercising horses for Charlie Whittingham. “I’m hanging in there,” said the charismatic and colorful Barnes, who will have dinner tonight with his family, which includes his wife, three sons and a daughter . . . Paradise Woods came out of her impressive victory in Sunday’s Zenyatta Stakes and will train up to the Breeders’ Cup Distaff, trainer John Shirreffs said . . . With five wins through the first three racing days, including four graded stakes, Abel Cedillo has made an immediate impact with fans and horsemen alike at Santa Anita. “People notice him,” agent Tom Knust said. “Trainers have been calling even though the condition book had my wrong phone number, so that didn’t help. Seriously, he works hard. He worked horses at San Luis Rey last week and was out here at 5:30 this morning. He’ll work seven, eight horses every morning, so it’s paid off so far.” . . . A special edition of America’s Day at the Races airs Saturday from 4 to 5 p.m. PT on FS2 featuring coverage of the City of Hope Mile (race eight) and the Grade I Santa Anita Sprint Championship (race nine). Earlier in the day, on the 11:30 a.m. to 3 p.m. PT edition of ADR, the Grade III LA Woman (race five) will be shown from Santa Anita with Michelle Yu reporting . . . Mario Gutierrez, who rode One East Bro in last Saturday’s third race, has been suspended four days (Oct. 13, 14, 15 and 19) for careless riding, his second offense in the last 60 days.LATEST CONTENT FROM XBTV:All-Star Stronach 5 Ticket for October 4th, 2019XBTV Thursday: What to Watch for at Santa Anita Park on October 3rd, 2019FEATURES:Quick Questions With Trainer Eoin Harty: Part 1 of 2WORK OUTS:Anuket (Baffert) 10/02/19Bolo (City of Hope Mile) (Gaines) 10/02/19Shancelot (SA Sprint) (Navarro) 9/29/19Andesh (Outside), Prince Earl (Middle) and Bowies Hero (Inside) (D’Amato) 09/16/19Neptune’s Storm (Outside) and Via Egnatia (Baltas) 9/29/19Omaha Beach (Outside) and Magic Rate (Mandella) 9/27/19Map Maker (Inside) and Technicolor (Baffert) 9/27/17Campaign (Sadler) 9/27/19last_img read more