Freshworks Named in Gartners 2019 Magic Quadrant for Sales Force Automation

first_img crmcustomer engagement softwareFreshworksMagic QuadrantMarketing Technology NewsNewsSales Force Automation Previous ArticleDeluxe Corporation Joins Forces With Twin Cities Creative Agencies to Lead Company’s Branding & Web Initiatives for GrowthNext ArticleMomentFeed Reports “Customer Brand Loyalty is on Life Support” Freshworks Named in Gartner’s 2019 Magic Quadrant for Sales Force Automation PRNewswire5 days agoJuly 18, 2019 Freshworks Inc., a global innovator in customer engagement software, announced that it has been recognized in the Gartner June 2019 Magic Quadrant for Sales Force Automation. Freshsales, its cloud-based sales CRM software, was also recognized in the report.With a highly intuitive UI and a powerful feature set including AI-based lead scoring, visual deal pipeline and intelligent workflow automations, Freshsales gives businesses of all sizes everything they need to manage their sales in a hassle-free package.“As a company scales, we know that it becomes increasingly essential to integrate business software applications and standardize across a single database and business process. Instead of using five siloed tools they want a single sign-on solution,” said Sidharth Malik, chief revenue officer, Freshworks Inc. “We believe that the new generation of CRMs don’t just serve as a place for businesses to store information about leads and contacts; they’re the single source of truth where you have a 360-degree view of customers. We further believe that recognition in the Magic Quadrant for SFA from Gartner validates our emergence in the category and challenges the status quo with our refreshingly easy to use sales force automation to enable organizations to create customers for life.”Marketing Technology News: Socialbakers Named in 2019 Now Tech: Social Suites Report by Leading Independent Research FirmThis recognition comes in addition to Freshworks’ Freshdesk Customer Support Software being designated as a Customers’ Choice for the CRM Customer Engagement Center Market in the inaugural publication of Gartner Peer Insights ‘Voice of the Customer’: CRM Customer Engagement Center Market (report available to Gartner subscribers).“For a high-velocity sales business like ours, we wanted to use a tool that is simple and offers customization to fit our complex needs. We explored multiple CRMs before choosing Freshsales. What we really liked about Freshsales is the 360-degree view of customers, the ability to send sales campaigns and the ability to prioritize leads, it worked so well that we have seen a 4x revenue growth compared to the previous year. Today we have visibility into our sales pipeline and we’re able to generate powerful reports in one hassle-free package,” said Germain Brion, VP of Sales, Chargebee.Marketing Technology News: PINCHO and by CHLOE. Select Thanx to Create Superior Branded Apps for Customer Loyalty and Online OrderingAccording to the Gartner report, “The SFA market grew 12.8% to an estimated $6.9 billion in 2018. Vendors improved AI for data capture, predictive analytics and relationship intelligence in the past year. Our evaluation of 19 vendors helps application leaders choose the solution that best meets their sales execution requirements.”Gartner defines sales force automation (SFA) in its report as “systems that support the automation of sales activities, processes and administrative responsibilities for organizations’ sales professionals. Gartner considers SFA to be foundational technology, implemented to automate an organization’s core sales processes.”Marketing Technology News: TDG: Three-in-Ten TV Viewers Engage with Show-Related Content on Social Medialast_img read more

Hubble Spots a Black Hole That Shouldnt Exist

first_img 10 Scientifically Proven Side Effects of Growing a Beard By Ryan Whitwam on July 13, 2019 at 8:20 am ‘IT Chapter Two’ Director Has Another Horror Remake In Mind The Most Powerful Characters in ‘The Lord of the Rings’, Ranked 13 Comments The Surprising Reason Why Brandon Routh Is Returning to Superman Facebook Twitter Linkedin Pinterest Google Plus Reddit Hacker News Flipboard Email Copy 0shares This site may earn affiliate commissions from the links on this page. Terms of use. We Now Understand Why Sean Connery Has Disappeared You Might Also LikePowered By ZergNet Conventional wisdom holds that most large galaxies harbor supermassive black holes at their centers. Scientists also believe that only so-called “active” galaxies should have visible accretion disc of matter, but the Hubble Space Telescope has found one around a black hole with unusually low luminosity. This galaxy might bend the rules a bit, but it offers an opportunity to study how the theory of relativity applies in the real world. NGC 3147 is a large spiral galaxy just a bit smaller than our own Milky Way. It sits about 120 million light-years away — you’ve probably seen pictures of it because it’s quite stunning. Active galaxies like quasars are easy to spot. The matter falling into them produces emissions across the electromagnetic spectrum, and the accretion discs are quite visible. Everyone thought NGC 3147 was far too dim to have a disc of its own, but a new analysis from an international team suggests otherwise. Hubble collected data from the central black hole in NGC 3147, which has a mass about 250 million times greater than our sun. The object turns out to have a thin disc of material similar to what you’d find around an active galactic nucleus. Observations from Hubble show the disc spins at about 10 percent the speed of light. Researcher Stefano Bianchi from the Università degli Studi Roma Tre in Italy says this discovery indicates the current models for low luminosity galaxies have “clearly failed.”This discovery could have far-reaching effects on the way we model galaxies and black holes, but it also could lead to a better understanding of the physics underlying supermassive objects. The fast-moving disc combined with the low apparent brightness of NGC 3147 could make it possible to test both general and special relativity. General relativity deals with the mechanisms of gravity in the universe, and special relativity describes the relationship between space and time. Since NGC 3147 is dimmer than a typical active galaxy, we can make out the accretion disc around it much better. The disc is inside the black hole’s powerful gravity field where scientists can study the way it affects light. Based on findings in NGC 3147, astronomers may now go on the hunt for other weakly active galaxies. Some may even be closer to Earth where we can make even more precise measurements to test Einstein’s theories.Now read:Cold Quasars Could Change Our Understandings of Galactic DeathAstronomers Capture Historic First Photo of Black HoleResearchers Use Supersonic Fluid to Test Hawking’s Black Hole Theories Hubble Spots a Black Hole That Shouldn’t Exist This ‘Pirates of the Caribbean’ Star is Breathtaking in Reality Dani From ‘Girl Next Door’ is Absolutely Gorgeous Now at 36 Lilly From ‘Princess Diaries’ Is 36 Now and Gorgeous Tagged In sciencespaceastronomyphysicsblack holeshubblegalaxiessupermassive black holes Post a Comment 13 Commentslast_img read more

Google Stadia Isnt Netflix for Games

first_img Winona Ryder Is Not Letting Anyone Forget She’s Married to Keanu Maisie Williams’ Transformation is Turning Heads You Might Also LikePowered By ZergNet Huge Scandals That Rocked The History Channel (Credit: Justin Sullivan/Getty Images)Google held an AMA yesterday on its upcoming cloud gaming service, Stadia. Stadia is a unique project in gaming — there’s no other service quite like it available — but that particular facet is going to cut both ways. Users have had a lot of questions, and the Stadia team has now provided some answers to how various facets of the service will work.One thing they made clear upfront: Stadia isn’t “Netflix for games.” Stadia director of product, Andrey Doronichev, writes:Stadia Pro is not “Netflix for Games” like some people have mentioned, a closer comparison would be like Xbox Live Gold or Playstation Plus. The Pro subscribers get 4K/HDR streaming, 5.1 sound, exclusive discounts and access to some free games. Roughly one free game per month give or take. Starting with Destiny 2 (yay!).This comparison isn’t very good either. Whether you like the idea of Stadia or not, what it offers — games that exist only in the cloud that you purchase at full price — is not the model that Microsoft, Sony, or any other company uses. The major companies that offer cloud streaming services also offer physical downloads for local play or they offer a Netflix-style streaming service with a large back catalog of titles.Xbox Live Gold and PlayStation Plus are thematically similar to Stadia Pro in that yes, all three of these services are “value adds” on top of the base platform experience. Stadia, however, is a very different service than what Sony and Microsoft offer. This changes the value proposition of Stadia Pro relative to Xbox Live or PlayStation Plus.When Will Google Kill It?Another question gamers raised is whether Google is invested in the product in the way it needs to be to encourage players to invest in it. This is not an unfair question. Every large company launches and retires products. But few, if any, do so at the rate Google has.As this article discusses, from just January to April 2019, Google retired the Chromecast Audio, removed YouTube annotations, abandoned Louisville KY’s fiber installation, dropped IoT support from Android Things, gutted its laptop and tablet division, shut down Google Allo, closed its Spotlight Stories VR studio, stopped accepting new users for the Goo.gl URL shortener, shut down IFTT support, and ended both Google+ and Google Inbox.The Google Cemetery lists 155 projects that Google has killed, as well as some statistics on its long-term behavior:2019 is shaping up to be a very good year for shutdowns, though 2011 is the easy leader.When asked whether there were any EoL guarantees associated with Stadia, Doronichev implied that gaming moving to the cloud is no different than the way music, movies, photos, and documents have already done. He emphasized Google’s investment to date in Stadia before declaring:[W]e’re committed to making Stadia a success. The games you buy on Stadia are yours to play. From day one we’ll support Takeout, so that you can download your game metadata, including saves if you want to.Of course, it’s ok to doubt my words. Theres nothing I can say now to make you believe if you don’t. But what we can do is to launch the service and continue investing in it for years to come. Exactly how we’ve been doing with gMail, Docs, Music, Movies and Photos. That’s exactly what we’re committed to.The actual question, however, was: “If the Stadia service is discontinued, do we know what (if anything) will happen with game purchases? Alternately, are they any minimum EoL guarantees, etc.”Donichev never actually answers the question, leaving the de facto answer: “No.” He begins by drawing parallels to how movies, documents, and photos have moved to the cloud, but he ignores that this content has either generally been made available on streaming sites with Netflix-style content systems or that the cloud services in question are used for storing one’s own personal data. Stadia isn’t the same as these services. The fact that Google continues to try and elide that difference is troubling.You can quit subscribing to Stadia Pro and still access the games you’ve purchased (though not the titles you got for free for being a subscriber). If Google shuts Stadia down, however, you’ll lose access to the titles you bought. This point is being confused in some spaces, with reports that you can “quit” the service and still keep the titles you previously got for being a subscriber. This does not appear to be the case. You regain these titles if you resubscribe, but that’s not the same as having a version of a game you can download and keep if the company decides to shut its servers down.No company ramping up for a major launch is going to declare that they only intend to operate a service for the short term or imply no one at Google is committed to making the launch a success. The fact that Google didn’t have anything to share about an EOL guarantee could mean that the company simply hasn’t finalized that aspect of its service, but given the company’s history, Google is one of the last companies I would bet on when it comes to the long-term question of whether it will keep a product in-market.Google Docs is a major component of Google’s efforts to take on Microsoft Office as a business productivity suite. Some of Google’s other cloud services are directly tied to Android. Google Stadia, in contrast, is an attempt to take on Microsoft and Sony in an entirely new market with an unproven business model. If Stadia takes off, Google will keep it. If it doesn’t — and keep in mind, we have no idea what metrics the company has set internally for what “takes off” means — then Google is one of the companies least likely to commit to iterative improvement or a marketing pivot. Google may rehabilitate some of its products, but its long-term tendency has always been to throw them away and launch something new. (This is how the company ended up with seven messaging platforms simultaneously at one point).If you’re the type of person to buy a game, beat it, and never play it again, this risk may not matter to you. But evaluated in terms of its commitment to offering users long-term platform support, no Silicon Valley company I can think of has done a worse job than Google. Some companies dig in and make products better; some companies throw them out and start over. Google has always tended far more towards the latter than the former.Other PointsOther tidbits from the AMA include:Stadia game prices will be competitive with other platforms. Playing on a TV will require a Stadia Controller ($69) and Chromecast Ultra ($69), though there’s also Founders Edition for preorder that includes these components, three months of Stadia Pro, and a coupon to give Stadia Pro to someone else for the same time period for $130.If you unsubscribe from Stadia and resubscribe later, you will regain access to games that you claimed while you were a Pro subscriber. You will not receive games that were given away while you were unsubscribed.Bluetooth audio support will not be present at launch but may be added at a later date. Support for audio through the Stadia Controller is via headphone jack only.Google is committed to adding support for cross-play. The company is starting with adding support to Chromecast Ultra but might enable the service on other devices. Andrey wants to add support for iOS and Android as well.Achievement support will be added post-launch but not available on day one.The free game per month offer is for Pro users only. The game is yours to keep for as long as you remain a subscriber. Stadia Base does not include a game, only the option to buy games.Google thinks ISPs will raise data caps to allow services like Stadia to function without eating all your bandwidth. There will be some unspecified tools and services for bandwidth management. Doronichev writes, “There’s a lot of great ISPs offering plans with 100s of mbps or even gigabits and no caps,” which is really cute, considering roughly 40 percent of the country, including myself, has access to exactly one ISP.Family sharing is coming “early next year.”On the whole, it’s a solid AMA, but I’d wait a year or three before investing any money into the platform. Google has been far too willing in the past to kill products that were passionately loved by its user base for me to put any faith in the company not to kill Stadia at the drop of a hat. It has never cared about the fact that users depended on products like Hangouts or Reader when it made the decision to kill them, and it doesn’t deserve to be trusted to have started now — unless, of course, the company is willing to explicitly guarantee it in writing. Thus far, Google has not done so.I will not be recommending that anyone buy products on Stadia unless Google is willing to provide a written guarantee that it will provide the service for a minimum length of time. “Trust us,” is a flatly unacceptable answer at this point.Now Read: How Google’s Stadia Game Streaming Service Can SucceedGoogle Reveals Stadia Pricing, Launch Date, and GamesGoogle Stadia Will Eat 1TB Bandwidth Caps for Breakfast People are Furious ‘Cats’ Star Francesca Hayward Has White Fur Google: Stadia Isn’t ‘Netflix for Games’ Facebook Twitter Linkedin Pinterest Google Plus Reddit Hacker News Flipboard Email Copy 0shares This site may earn affiliate commissions from the links on this page. Terms of use. ‘Bond 25’ Car Scene Clues Teased Via Workshop Photo 11 Comments Little Lucy From ‘Narnia’ is Head-Turningly Gorgeous Now at 23 Marvel Announced a ‘Blade’ Reboot and Here’s What We Know By Joel Hruska on July 19, 2019 at 4:32 pm Jason Momoa’s Marriage Just Keeps Getting Weirder and Weirder Tagged In microsoftgooglegamingsonyconsole gamingcloud gamingStadiagoogle hangoutsgoogle readerGoogle CemeteryGoogle ChatGtalk Post a Comment 11 Commentslast_img read more

Google Veterans Show Why Digital Intelligence is the New Funding Magnet

first_imgGoogle Veterans Show Why Digital Intelligence is the New Funding Magnet PRNewswireApril 25, 2019, 6:17 pmApril 25, 2019 FullStory, the ground-breaking software company that is transforming how leading consumer brands and growing SaaS companies understand and improve digital customer experiences, has closed $32 million in Series C funding. In addition to continuing to scale sales and marketing, the Atlanta-based company plans to direct funding toward further evolving their digital experience analytics platform into a first-of-its-kind engine for digital intelligence.The Series C was led by Stripes, a new investor in FullStory and leading growth equity firm focused on software and consumer market leaders, including monday.com, Flatiron Health, GrubHub, Udemy and Upwork, among others. Dell Technologies Capital, another new investor, joined Stripes alongside GV (formerly Google Ventures), Kleiner Perkins, and Salesforce Ventures, all of whom have participated in prior funding rounds. The current $32 million investment brings FullStory’s total funding to $57 million.Along with the funding, Ron Shah, partner at Stripes, joins the FullStory board of directors. Creighton Hicks, partner at Dell Technologies Capital, joins as an observer to the board.According to Gartner, Inc., “Customer experience (CX) is emerging from organizational silos and is becoming a cross-organizational, board-level focus. Respondents to the 2018 Gartner Survey prioritized customer analytics as the No.1 investment to improve the customer experience.”Marketing Technology News: Pramati Technologies Launches Chatlets.ai to Help Enterprises Optimize Website Conversion Rates“More and more, businesses realize that while traditional analytics are big on data, they’re short on answers, especially when it comes to solving for digital customer experiences,” said Scott Voigt, FullStory CEO and co-founder. “Top-down tools simply weren’t built to provide the insights companies need to surface—and solve—problems in the increasingly complicated realm of customer experience. FullStory aims to tell you when, where, and why you are losing CX-related revenue and operationalizes concern for the digital customer experience across organizations in a secure, scalable, and privacy-compliant way. The resulting insights are actionable, intuitive, real-time, and easy-to-access for organizations big and small.”“We have been investing in leading software and consumer companies for many years now, and one of the unifying themes we have observed is that best-in-class players in every category invariably have a laser focus on digital customer experience,” shared Shah of Stripes. “As we got to know FullStory, we realized that they had a team and a technology platform of extraordinary scale and power that could meet exactly this growing demand. We believe FullStory has the attributes of a company poised to succeed in their market as innovative executives across the world realize that digital experience is a critical-path to revenue, and increasingly the primary way in which they engage with their customers in the modern economy.”Marketing Technology News: Cision 2019 State of the Media Report Reveals a Decline in Distrust of the Media and Growing Concerns About Staffing and Resources“Customer experience is top-of-mind for every company, no matter what size or industry,” said Adam Blitzer, EVP & GM Sales Cloud at Salesforce. “Every part of the business—from product teams to support, engineering, marketing, sales, and customer success—needs access into deep insights around digital customer experiences. FullStory’s technology provides intelligent insights for these companies to help drive customer success.”Since early 2017, FullStory has seen a fourfold increase in their workforce, now totaling some 175 “FullStorians.” To support this expanding family, the company is preparing to move to their new Peachtree Road headquarters. FullStory’s new space is designed to encourage collaboration and provide the company with critical room to grow. FullStory plans to hire at least 100 employees over the next year.Marketing Technology News: Equinix Acquires Switch Datacenters’ AMS1 Data Center Business in Amsterdam Atlanta-basedcustomer experienceFullStoryfundingGartnerMarketing TechnologyNews Previous ArticleCologix Launches Cologix Access Marketplace – A Next-Generation Cloud Networking Product For Customers And Providers To ConnectNext ArticleMarchex Launches Real-Time Sales Rescue Solution for Businesseslast_img read more

Qualcomm and ZTE to Advance 5G Cloud Gaming on Live Networks

first_img 5GCloud Gamingconsumer technologyNewsPomp ShengQualcommZTE Corporation Previous ArticleRetailMeNot’s Primer for Savings: The 2019 Guide to Prime Day and Back to SchoolNext ArticleSalesforce’s $15.7 Billion Tableau Acquisition Highlights Big Data as Key Theme, Says GlobalData ZTE Corporation (0763.HK / 000063.SZ), a major international provider of telecommunications, enterprise and consumer technology solutions for the Mobile Internet,  announced a joint demonstration with Qualcomm Technologies, Inc., a subsidiary of Qualcomm Incorporated of 5G-powered cloud gaming on a live 5G network. The demonstration – which utilizes the cloud gaming solutions from Tencent Instant Play on 5G smartphones from OnePlus, Vivo, Xiaomi and ZTE – aims to demonstrate that console-quality mobile gaming experiences are achievable over live 5G networks and show the growth opportunity for the cloud-gaming ecosystem. The demos will use China Telecom’s live 5G network, ZTE’s 5G NR commercial system infrastructure, and 5G commercial smartphones featuring the flagship Qualcomm® Snapdragon™ 855 Mobile Platform with the Snapdragon X50 5G Modem with integrated RF transceiver and Qualcomm Technologies’ RF Front-End (RFFE) solutions.Cloud gaming solutions provided by Tencent Instant Play leverage the cloud’s capabilities for rendering and processing, while utilizing high-speed 5G network to send users’ commands to the cloud which streams back the rendered frames to local devices. This allows users instant access to graphically demanding games via 5G smartphones without the need to download and install on the devices, delivering a smooth “games on demand” experience. All premium 5G smartphones based on the Snapdragon 855 Mobile Platform include Qualcomm® Snapdragon™ Elite Gaming features – providing mobile gamers with a competitive edge for both on-device and cloud-based game experiences.Marketing Technology News: Adaptive Ad Systems Completes Installation of New Ad-Insertion Equipment on National Cable TV Systems Adds 40,000 Additional Subscribers“We believe that cloud gaming is one of the key trends in the future of the entertainment industry. The arrival of 5G is expected to set off a new revolution in cloud gaming. 5G’s high speed and low latency make it an ideal connectivity fabric for cloud gaming which can support improved image quality, provide more fluent interactive experience, and effectively reduce the cost per user of services, thereby bringing high-quality gaming experiences to a wider range of users,” said Jian Wang, head of operations, Tencent Instant Play. “We will continue to work on the enhanced cloud gaming experience based on various gaming scenarios and stay focused on innovative experience and high-quality content.”“5G is here. As a global leader in edge-to-edge 5G solutions, ZTE has been working closely with operators and vertical sectors on exploring new 5G business models and use cases to achieve high network performance in those scenarios,” said Yanmin Bai, vice president, general manager of TDD & 5G products, ZTE. “The power of these cooperative efforts is successfully displayed when the company and Qualcomm Technologies team up with multiple OEMs on 5G applications. We will continue to work with our partners to contribute our parts to the 5G ecosystem and accelerate the industry’s maturity.”Marketing Technology News: Leading Associations Turn to ON24 for Member Engagement and Revenue Growth“China’s 5G era has officially begun, and it was accelerated from the original timeline thanks to the work of the whole mobile ecosystem. With the readiness of 5G commercial networks, China is poised to have a fast large-scale 5G rollout, and within this year Chinese consumers will have access to numerous use cases and enhanced experiences, such as cloud gaming, powered by 5G and the Snapdragon 855 Mobile Platform,” said Pomp Sheng, vice president, sales, Qualcomm Communication Technologies (Shenzhen) Co., Ltd. “Qualcomm Technologies is committed to sharing opportunities with Chinese partners, and we are excited to be part of this extensive cooperation across operators, OEMs and content providers for facilitating the improved user mobile experience through 5G innovations.”Marketing Technology News: Insite Software Announces Major New Enhancements for InsiteCommerce Qualcomm and ZTE to Advance 5G Cloud Gaming on Live Networks PRNewswireJune 26, 2019, 8:07 pmJune 26, 2019 last_img read more

TechBytes with Devon DeBlasio Senior Product Marketing Manager at Neustar

first_imgAbout DevonAbout NeustarAbout Devon AIcrmDevon DeBlasiomarketing intelligenceNeustarTechBytes Previous ArticleMi9 Retail and CitrusAd Form Strategic Partnership to Disrupt $120 Billion Digital Advertising IndustryNext ArticleReimagining the Marketing Landscape: Driving Mass Personalization and Reinventing Content Delivery in the Era of Business 4.0 Tell us about your role and the team/technology you handle at Neustar.I am a Product Marketing Director at Neustar. Neustar is a trusted, neutral provider of real-time information services and the leader in Marketing Intelligence, Customer Identity Resolution and Unified Measurement for Fortune 500 brands. Identity is our enterprise heritage: We’ve grown up an Identity company. We power 85% of the U.S. Caller ID. We handle global DNS as well as risk and fraud prevention. We support 10 out of the 10 largest U.S. banks, 5 out of the 5 largest U.S. cable companies, and 3 out of the 5 largest U.S. health insurers as well as leading brands across every vertical globally. Neustar Marketing Solutions, the business unit that I support, harnesses the power of intelligent trusted identity to help brands accurately identify their customers and prospects, create spectacular customer experiences and measure the impact of their marketing across all channels both online and offline.What is the current definition of Identity Resolution Management?Identity Resolution is the process of integrating multiple identifiers across all available touchpoints and devices with behavioral, transactional, and contextual information into a cohesive and addressable consumer profile. Identity resolution is the connective tissue that links the offline and digital world across a customer’s journey to produce a single source of persistent truth. Managing identity requires consolidating, normalizing, and deduplicating customer records while enriching consumer profiles with robust intelligence. It also requires maintaining a secure and privacy-safe environment that ensures holistic consent and compliance management.How can marketers leverage identity linkages to obtain true Identity Resolution?Identity resolution is a subset of Entity Resolution—the field of AI that allows systems to distinguish one thing from the next. Formally, entity resolution seeks to determine whether or not different entity representations, such as cookies or device IDs, correspond to the same real-world entity, for example, a person or a household. In real-life terms, it enables a self-driving car to tell a standing pedestrian from an oncoming bus, or a photo application to tag a person’s face in any photo, even as that person’s expression changes. For marketers the use of customer Identity Resolution allows them to match each customer’s many identifiers (or signals) into accurate linkages and then connect those linkages to larger identity clusters. These clusters are constellations of identifying information that create a more complete picture. Once this persistent and accurate picture has been formed it can be used to activate and measure people-based marketing across the customer journey.Which leading Identity approach (i.e. deterministic or probabilistic) is the most accurate? Accurate identity resolution is fundamental to Marketing. And yet, while the deterministic, probabilistic, and simple hybrid approaches all achieve a degree of success in providing accurate, scalable Customer Identity, our tests reveal that they each fall short in achieving a customer-centric approach to Marketing and Analytics. Neustar Federated Identity; a new approach that builds identity clusters from the ground up, using only the validated linkages, seamlessly integrating deterministic and probabilistic sets of identity. The result is uniquely accurate and scalable and provides a view of customers across platforms, devices, and into the real world producing higher match rates, more personalized and relevant engagement, and more accurate measurement of marketing performance across channels. This vastly reduces the problems of data loss and missed connections that the other methodologies suffer from enabling our clients to accurately identify and observe customer actions and responses across the customer journey.Measuring the impact of every addressable touch across that journey. It enables marketers to personalize the experience, including coordinating creative from one channel to the next. In the anonymous world, it provides brands with the ability to build and engaging more effective audiences, based on observations about how existing customers behave across the journey—coupled with demographic and psychographic data about who those best customers are and what they are looking to buy. Neustar’s Federated approach supports and boosts data stewardship, privacy, and compliance – while reducing risk and waste providing the connective tissue across the organization – silos, lakes, systemsWhat role does data play in obtaining Identity Resolution?As I mentioned above, data is the most crucial component to not only resolving identity correctly but also, accurately and successfully using that data downstream. That is why it is so important to first evaluate the strength and the validity of your own first-party data which are the essential building blocks of true and accurate Identity Resolution. If you don’t truly know who your customers are, not to mention identifying your ‘best’ most high-value customers, how can you effectively engage with more of the same? While the quality of the data sources used to increase scale and provide insight are important, your first-party data is the lifeblood of your enterprise. There are many other data assets that need to be used to power Identity Resolution. Neustar uses a repository of what we call authoritative identity data, data from institutions that make it their business to know who a person is at any point in time.For example, a bank or utility company who relies on accurate and up-to-date identity data to verify a credit card transaction or allows you to pay a bill with little to no friction. These authoritative sources are the first step in validating the data you have on your customers. Once you have that complete and accurate view other data sources such as panel-based behavioral, demographic, or psychographic data can be used to segment and score your customers based on their intent to purchase, buying behaviors, household makeup, and various other characteristics that help identify the why behind a purchase or conversion. Additional third-party data is also important when scaling identity data for acquisition purposes. First, second, and third-party data can be combined to build and activate targeted audiences across channels and touchpoints. The quality, source, and efficacy of the data used at every point along the marketer’s journey are all crucial to the effectiveness and efficiency of each experience delivered.How critical is Identity to an organization?Neustar believes Identity is the key to meaningful, customer-obsessed Marketing. Getting identity right is of the utmost importance for any B2C organization because anything you do after that will be directly impacted by the quality and accuracy of that identity data. Without an identity, you are limited to the data you receive at the point of sale or conversion. Maybe just a phone number and a name or an email address and a cookie – that is not enough information to identify that customer if they engage with you in a different way. With identity, you can fill in those gaps to build a complete picture that changes with your customers over time along their journey.Without identity, your CRM system is only as good as the data you’ve collected from your customers. But when so many of us provide the wrong email to avoid marketing or change our address or phone number, your CRM system suffers creating a bloated, overworked, and inaccurate system of record that is costly cumbersome to manage not to mention providing bad intelligence for your downstream marketers. With Identity, you can refresh and repair your CRM system continuously. You can accurately connect fragmented linkages while removing duplicate profiles or inaccurate data keeping your CRM fresh reducing data management and housing costs while simultaneously providing your marketers with higher quality data for cross-channel marketing.Without Identity, you aren’t able to connect physical and digital signals from your customers. How can you deliver an omnichannel experience if you don’t have an omnichannel view? You will neither be able to engage with the same customer both on their work computer or home computer nor will you be able to an offer via direct mail that reflects the products that were purchased in-store. With identity, you are able to build a persistent and holistic view of your customers by combing CRM data with media channel exposure, website engagement, and transaction-level data allowing you to uncover who your best customers are and why. Use this rich intelligence to tailor the creative design and messaging based on what you know about your customers and then deliver those messages across the channels that they are most receptive to.Attribution measurement requires a complete and accurate dataset across all channels. Without Identity any model built will be missing valuable pieces of intelligence to accurately understand and evaluate your impact on the customer’s journey potentially resulting in millions of dollars in lost sales not to mention severely inefficient media planning. Attribution with identity allows you to build complete and accurate models with an understanding of the entire customer journey. The result is better media efficiency, optimized spend on media, and accurate calculations for instrumentality and LTV.Accurate targeting requires knowing how and when your customers want to be engaged. If you don’t have an accurate understanding of your core customers any audiences built to target more of the same will be missing the mark. Targeting with Identity provides an accurate baseline that you can build your look-alike models on top of. It helps you better understand the who, the what, the why, and the where of your best customers so you can efficiently find more of the same.How do you leverage Neustar’s Identity Resolution features to solve customer’s challenges?You need a connected intelligent system, grounded in identity, to do real identity-based marketing – one that is holistic, integrated, actionable and accurate. All of Neustar’s solutions share the same base of Identity and are integrated end-to-end so that clients can effectively build a single persistent view of their customers to power their Marketing from Acquisition to Retention. Using Neustar’s Federated Identity Resolution, our clients can plan and execute marketing strategies and measure the effectiveness of advertising campaigns across multiple channels with advanced Marketing Analytics, Custom Segmentation, and Media Optimization. Marketers also use our omnichannel workflow solutions to tailor their media spend, efficiently reach specific audiences, and measure campaign performance at the audience level, not just devices or channels.We enable our clients to use cross-channel identity to inform and improve their Marketing decisions while providing a consistent and accurate measurement that provides the granular insight to drive continual optimization and refinement. This fidelity of identity, without the hops and handoffs that degrade the customer experience, fuels better Marketing and Business results.Do you leverage AI ML algorithms at Neustar? If yes, tell us more about your AI Research and Analytics.Neustar uses AI to find patterns in probabilistic signal to calculate linkage strength, determine the real accuracy of deterministic linkages, and intelligently combine linkages to form accurate clusters. Neustar has years of critical experience in all forms of Identity and Entity Resolution models and approaches. Our federated approach essentially calls for doing the work of not one, but multiple identity providers: acting as a deterministic provider, a probabilistic provider, and a third operator that tests all linkages for accuracy and connects the linkages together. This takes an enormous amount of computing power. In particular, it takes extremely sophisticated Machine Learning to find patterns in the probabilistic signal to calculate linkage strengths as well as determine the real accuracy of the deterministic linkages, as well as intelligently combine linkages to create accurate clusters.What does it take for an organization to build true Customer Intelligence?True Customer Intelligence requires a holistic view of the customer’s journey both offline and online. It requires a single source of truth that connects disparate data silos and systems into a persistent customer profile affixed to a single customer ID. To ensure the data operates at its maximum potential the identity data must be constantly repaired and enriched to maintain that accurate view. With a complete understanding of their best customers using segmentation and scoring techniques to measure propensity and intent, brands can deliver more personalized and relevant experiences to the prospects that matter most. To further optimize customer intelligence marketers must connect advanced analytics solutions to their customer-centric marketing tactics to accurately measure incrementality and LTV which will allow analysts to optimize the impact of all marketing activities.True customer intelligence takes everything you know about your customers to create compelling and effective marketing experiences across the customer journey. It also allows for accurate measurement of those experiences to ensure constant optimization of both retention and acquisition marketing. With a single persistent view across touchpoints, marketers can more effectively target, engage, and convert customers and prospects to drive ROI.How do you differentiate between various data points- Audience, Customer, Intent, Sentiment, and Big Data?Big Data is the overarching collection of consumer and customer data points that fuel the customer-centric marketing that our clients are focused on executing across all touchpoints. Their data-driven customer-centric marketing relies on these various data points including first, second, and third-party customer and consumer-level data. This data can be used to build unique and predictive audiences that evaluate various signals and scores inclusive of intent, sentiment, and incrementality to tailor the right message to the right consumer on the right channel at the right time.Many of our clients start with their own first-party customer data housed in one or multiple CRM systems that include such identifiers as name, address, phone, and email. This data needs constant repairing, deduping, and enriching to maintain an accurate and compliant view of their customers. We help our clients segment their customer base looking for patterns in the data to weigh and evaluate intent, propensity, and various other consumer-level signals to identify the characteristics that make them incremental to their business as well as receptive to their Marketing.How can an organization obtain a successful Customer Identity program? A successful Customer Identity program is an enterprise solution that requires enterprise-level support and investment. It also requires a short as well as the long term plan to build a lasting foundation of Identity Resolution from the ground up. Due to the rapid change of customer data across their omnichannel journeys, organizations must proactively plan for that constant change by continually refreshing, repairing, and enriching their identity data using a centralized source of truth. Once a foundational baseline of accurate identity data is obtained, the downstream use cases must be defined. Understanding how the identity data will be used, by who, and when, will help determine the type of investments needed in data, staffing, and technology. That includes being mindful of privacy and compliance regulations that will directly impact the health and risk of your identity data.Criteria that should be looked at when evaluating an Identity Resolution vendor includes integrated onboarding to reduce data leakage when matching offline identity to targetable digital audiences. A superior vendor will also provide Identity Management services to clean, repair, and enrich customer profiles to maximize offline to online onboarding as well as build smarter segmentation strategies. In addition to offline identity services, organizations must look for an identity provider that can execute as well as to measure data-driven experiences across channels including digital, mobile, email, call center, direct mail, social, and TV.What impact does identity have on Customer Journey and Experience?Having the right view of identity has a direct impact on the quality of the experiences delivered across a customer’s journey. The fuller picture a marketer has of a customer’s identity the more successful they can be in determining which channels, creative, messaging, and offers will have the greatest impact. Accurately resolving identity can also help B2C organizations better manage consent and reduce the risk for both their organization and their customers. By only engaging with the customers that want to be engaged in the channels that drive the greatest results, advertisers can maintain a superior level of trust while reducing friction and increasing efficiency.Identity also fuels accurate measurement of marketing activities which help refine and optimize future customer-centric marketing decisions across channels for both retention and acquisition tactics.  By more effectively matching Marketing experiences back to a conversion or Sales event, marketers can better plan and execute their journey-based experiences. Neustar believes that a customer’s journey is synonymous with their identity. Having the right view of that journey will greatly improve the marketer’s relationship with their customers at every point along that journey.What are your predictions about your market/customer base in the next 3 years?Neustar is a multifaceted Marketing solutions provider that provides identity-centric services that maximize our customer’s proprietary data while ensuring the security and privacy of its customers. We are starting to see more advertisers take control over their own identity-based strategies as well as their underlying data as their focus shifts towards providing transparency and trust. Because advertisers realize the value of their customer data they want to not only protect it but maximize it to create a lasting competitive advantage. Even those advertisers who have little to no direct access to customer data, like within the CPG vertical, are starting to rely on identity resolution to create their own repository of Customer Intelligence to power their targeting and measurement activities.Over the next three years, we will see our client base combine identity management, onboarding, audience targeting, and measurement into a single end to end initiative that unifies their organization around a single source of truth. They will look to vendors like Neustar to provide greater access and control over their data while maintaining compliance and consent standards in line with the latest regulations. Neustar will help our clients build a trusted ecosystem that provides personalized relevant connections across the channels and touchpoints that drive the greatest impact for both the advertiser and the customer while providing accurate multi-channel measurement and attribution to continually fuel predictive and effective marketing. Devon is a Product Marketing Director at Neustar®, Inc., a trusted, neutral provider of real-time information services and the leader in Marketing Intelligence, Customer Identity Resolution, and Unified Measurement for Fortune 500 brands. Prior to Neustar Devon lead Product Marketing efforts at the shopping commerce platform, Curalate as well as the dynamic creative optimization ad server, Pointroll (Sizmek). With over 10 years’ experience working closely with fortune 500 brands to build better data-driven experiences that drive actual results providing a unique and realistic approach to solving enterprise-level challenges.Devon has a strong foundation in the disciplines of data-driven technology and its application across Marketing and Advertising. He believes that Marketing requires relationships built on trust and progress. TechBytes with Devon DeBlasio, Senior Product Marketing Manager at Neustar Sudipto Ghosh5 days agoJuly 18, 2019 Neustar, Inc. is a leading global information services provider driving the connected world forward with responsible identity resolution. As a company built on a foundation of Privacy by Design, Neustar is depended upon by the world’s largest corporations to help grow, guard and guide their businesses with the most complete understanding of how to connect people, places and things. Neustar’s unique, accurate and real-time identity system, continuously corroborated through billions of transactions, empowers critical decisions across our clients’​ enterprise needs. About Neustarlast_img read more

Whitebox Raises 5 Million in Series A Funding to Accelerate eCommerce Factory

first_imgWhitebox Delivers Growth and Efficiency for Established and Challenger Direct-to-Consumer (DTC) BrandsWhitebox, the eCommerce automation and fulfillment technology company, announced it has closed a $5 Million Series A financing round led by TDF Ventures. New investor David Williams, Chairman and CEO of Merkle, joined existing major investors who are increasing their support such as Chris Brandenburg, Co-Founder and CTO of Millennial Media.“Today eCommerce has given consumers nearly endless options”“Whitebox is uniquely positioned to power brands operating in the direct-to-consumer space,” said James Pastoriza, Managing Director of TDF Ventures. “The team has unmatched expertise across eCommerce, marketplaces, major digital platforms, direct-to-consumer logistics and mobile technology. Our investment signifies our confidence in the team, growth to date, the company and its market potential. By Q1 of 2019, more brick-and-mortar store closings have been announced in the U.S. than in all of 2018, which clearly demonstrates the opportunity in the fast-growing eCommerce market.”In 2018, consumers spent $517 billion online with US merchants, which represents an increase of 15% from $450 billion in 2017, according to Internet Retailer analysis and U.S. Commerce Department data. While Amazon remains the titan, Walmart, eBay, Etsy, Alibaba and Overstock.com round out the top seven eCommerce marketplaces in the US, according to CPC Strategy. Earlier this year, Target announced Target+, its third-party, curated marketplace.Marketing Technology News: Speedcast and XipLink Announce Strategic Partnership“Today eCommerce has given consumers nearly endless options,” said Marcus Startzel, CEO of Whitebox. “Consumers can choose to buy a single product, a multi-pack, a variety pack, same-day shipping, two-day shipping, whatever they want. Brands, on the other hand, must battle through the selling and fulfillment challenges left by this explosion of consumer choice. This is exactly the problem Whitebox is solving: brands can now offer these options with all-in-one technology-enabled eCommerce outsourcing, from the factory floor to the consumer’s front door, all while reducing time from sale to delivery as cost effectively as possible.”Named one of the “6 Best 3rd-Party Logistics (3PL) Companies 2019” and one of the “6 Best Fulfillment Warehouse Providers 2019” by Fits Small Business, Whitebox will use the funding to accelerate its customer segment growth, hire key experts, invest in sales and marketing, refine its technology solutions and open additional fulfillment centers in the U.S.“We could not be more excited about our team of investors,” Startzel said. “The operators on the TDF Ventures team, combined with very successful C-level executives and founders who’ve invested, bring us a wealth of experience and market perspective to accelerate our growth plans.”Marketing Technology News: 4C and IRI Deepen Relationship for Linear TV and OTTWhitebox built its technology platform for brands to capitalize on direct-to-consumer trends and deliver a true eCommerce logistics solution. Its customers include large brands such as Starbucks and KitchenAid, as well as challenger digital-native brands such as Kitu (makers of Super Coffee) and Bare Bones.“We are using technology, logistics, fulfillment and marketing solutions to streamline the brand-to-consumer relationship. This requires a fundamentally new approach,” Startzel said. “We will be the technology partner of choice so DTC companies of all sizes can focus on building best-of-breed products. If you are a brand selling products today, Whitebox captures sales opportunities others cannot and provides cost savings others will not.”“The bottom line is that we are Powering the DTC Economy by creating more direct connections with brands and delighting consumers,” Startzel said.Marketing Technology News: Gigster Accelerates Digital Transformation With Innovative Enterprise Customers and New Key Execs eCommerce automationfundingMarcus StartzelMarketing TechnologyNewsTDF VenturesWhitebox Previous ArticleGlobal Software Leaders Xero and Stripe Join Forces to Bring Seamless Payments to Millions of Small BusinessesNext ArticleEggplant Expands Test Automation Across Entire Lifecycle Whitebox Raises $5 Million in Series A Funding to Accelerate eCommerce “Factory Floor to Front Door” Tech Platform Business WireJune 21, 2019, 1:16 pmJune 21, 2019 last_img read more

Unofficial Sponsors Seize the Cricket World Cup Opportunity

first_img7William Hill20 The latest insights from marketing technology company, 4C Insights, reveal Nissan tops the TV ad rankings for the month leading into the Cricket World Cup, but alcohol brand Thatchers is the only official sponsor to join the car manufacturer in the top ten. 6Paddy Power20 1Nissan104 3bet36537 4Kerala Tourism23 9Thatchers Gold17 Unofficial Sponsors Seize the Cricket World Cup Opportunity MTS Staff WriterJuly 11, 2019, 12:32 pmJuly 10, 2019 Measured for TV ads appearing on Sky Sports around Cricket World Cup matches, from May 30th to June 30th 2019 using Teletrax data via Kinetiq.Bookmakers including bet365, Paddy Power, William Hill and Betfair have bet big on the 2019 World Cup with placements in the top brands measured by ad minutes and number of ad placements on Sky Sports from May 30th to June 30th.The other sector to have invested heavily is travel. Qatar Airways secured second place in the rankings with 73 ad spots, representative of 43 ad minutes over the time period – indicative of increased ad spend to engage with the sporting audience, ahead of Qatar hosting the FIFA Football World cup in 2022. Global travel company, Expedia, managed a top five ranking with 77 ad spots, but only 20 ad minutes. Both brands displaced official partner Booking.com and the brand’s minute-long ‘Fan Journey’ campaign ad.Marketing Technology News: Veritonic Launches First Audio Score For Marketers To Understand Relative Power Of Their Creative AssetsWhile unofficial sponsors have moved into the primetime slots ahead of Cricket World Cup matches, their ads are not without relevance. Take bet365’s campaign focused on the wider impact of cricket as a sport across the world. Similarly, Paddy Power’s campaign took a more humorous twist, playing off the more unique elements of the Cricket World Cup compared to other international sporting tournaments.By contrast, travel brands have focused far more heavily on the opportunity to promote travel to the nations which take part in the tournament. Qatar Airways’ latest campaigns lean into the glamour of flying with an old-fashioned, cinematic spectacle. Kerala Tourism’s ‘Human by Nature’ campaign is aimed at specifically targeting UK cricket fans but focuses entirely on the landscapes and cultural interests of India. Marketing Technology News: Medallia Announces Launch of Initial Public OfferingAaron Goldman, CMO at 4C comments: “Sports events have always been a huge opportunity for brands to engage passionate fans. However, marketers must play multiple angles to reach multi-screening audiences. Looking at the most frequent TV advertisers from this year’s Cricket World Cup you can see many unofficial sponsors buying their way into the spotlight. Nissan and Thatchers lead the pack in creating a true surround sound experience with their brands exposed at all touchpoints.”Marketing Technology News: AccuWeather Continues Rapid Expansion with Relocation of Global Office in New York City 2Qatar Airways43 8Pepe’s Piri Piri18 10Betfair16 4c insightsAaron GoldmanCricket World CupMarketing Technology NewsNews Previous ArticleContentful Unveils Headless CMS Ecommerce Solution for Faster Content Delivery and Improved SalesNext ArticleFrank Teruel Joins ADARA as Chief Operating Officer 5Expedia20 RankAdvertiserAd Minuteslast_img read more

Pega Names Carlos Fuentes Chief Information Security Officer

first_imgPega Names Carlos Fuentes Chief Information Security Officer MTS Staff WriterJuly 2, 2019, 3:26 pmJuly 2, 2019 Newly Created Role Will Help Ensure Security Best Practices for Pega and Its ClientsPegasystems Inc., the software company empowering digital transformation at the world’s leading enterprises, announced the appointment of Carlos Fuentes as chief information security officer (CISO). In this newly created role, Mr. Fuentes will be responsible for comprehensive information security standards and policies, based out of the company’s Cambridge, Mass. headquarters.Mr. Fuentes will oversee Pega’s existing information security strategy and implementation, including risk management plans relating to information security, physical security, business continuity planning, crisis management, privacy, and compliance. He will work closely with Pega’s product development, IT, compliance, and cloud teams to help ensure the company has a best-in-class approach to securing its global assets as well as providing the most secure environment for clients.Marketing Technology News: Button Raises $30 Million in Series C Funding to Build the Future of Mobile CommerceWith 30 years of IT experience, Mr. Fuentes joins Pega from the Federal Reserve Bank of New York where he served as vice president of security and data for the U.S. Payment System. He oversaw security for the Federal Reserve’s Fedwire product suite, which enables financial institutions to electronically transfer over five trillion dollars a day between more than 9,000 institutions. Mr. Fuentes also served in IT and security management positions at Verizon, Mitsui Sumitomo Insurance, AIG, and Fujitsu Consulting.Marketing Technology News: Selligent Marketing Cloud Study Reveal Digital Marketers Struggle to Deliver Consistent Omnichannel ExperiencesFuentes received a BA in humanities from St. Peter’s University and an MS in predictive analytics from Northwestern University. He was named one of the top 100 most influential and notable Hispanic professionals in the IT industry by the Hispanic Information Technology Executive Council (HITEC) 100 in 2009, 2010, 2013, 2014, 2015, and 2018.Marketing Technology News: Button Raises $30 Million in Series C Funding to Build the Future of Mobile Commerce Carlos FuentesMarketing TechnologyNewsPegasystemsPega’s product developmentrisk management plans Previous ArticleRoboMQ Connect iPaaS Now Available on Microsoft AppSource and Microsoft Azure MarketplaceNext ArticleOracle Insights Help Retailers Right-Size Inventory for Every Storelast_img read more

Pixability Announces PixabilityONE an AllInOne Solution for AudiEnce Targeting Optimization and Reporting

first_imgPixability Announces PixabilityONE, an All-In-One Solution for Audi-Ence Targeting, Optimization, and Reporting for YouTube, Facebook, Instagram, and Connected TV MTS Staff WriterJuly 3, 2019, 11:09 amJuly 3, 2019 Platform Will Give Advertisers the Ability to Manage Over 75% of All Video Ad Campaigns Being Run Worldwide Through One Unified InterfaceVideo advertising software and insights leader Pixability announces the launch of PixabilityONE, a first-of-its-kind software platform powered by data science, used for running campaigns across the premier video advertising destinations, all in one place. Those destinations include YouTube, Facebook, Instagram and Connected TV platforms like Amazon. The PixabilityONE platform can be used by brands and agencies as a self service solution to run their own campaigns, and is also used for all campaigns that Pixability manages for major brands such as Puma, Ford, KIND, L’Oreal and Bose.Analyst firm eMarketer and others are estimating that YouTube, Facebook, Instagram and Connected TV will represent over 75% of the ad market for video next year. Yet brands and agencies often have siloed teams to manage, measure and report on campaigns run on each platform. PixabilityONE provides a unified view of campaigns across these premier channels for a more holistic, efficient approach to video advertising.“With PixabilityONE, we can, for the first time, run in-house campaigns across major video ad channels through one platform. At the same time, the platform also delivers campaign performance that’s well above what we see when we run campaigns individually on native platforms,” commented Mark Williams VP of Distribution from Fullscreen, a social content company and a strategic partner of Pixability”Marketing Technology News: Digital Communication Tools Leave Many Workers Feeling Squeezed out by Tech-Savvy ColleaguesThe PixabilityONE platform includes Audience Builder, for audience targeting; the Campaign Optimization Engine (COE) for campaign optimization; and a 24/7 reporting interface that details results across all platforms cohesively. Audience Builder provides a single interface for establishing targeting parameters across premier platforms like YouTube and Facebook. It includes pre-bid campaign brand-safety/suitability filtering; vertical level benchmarks to help with planning; AI-built stock audiences to launch campaigns faster; the ability to save and share audiences across teams; and a creative library to host video ads.The Campaign Optimization Engine (COE) is a campaign optimization engine that uses data science to auto-optimize over 37,000 times a day across all campaigns. Whereas most video ad campaigns are still manually run by humans and may only be able to optimize dozens of times in a day, Pixability automatically optimizes hundreds of times per day per campaign. It’s also the only campaign engine that optimizes to multiple KPIs.Finally, the PIxabilityONE Dashboard allows brands and agencies to manage video reporting holistically across multiple native platforms. While marketers often miss opportunities for cross-platform learnings by managing and reporting on each platform independently, Pixability is the only platform that reports on results from YouTube, Facebook, Instagram and CTV all in one interface. Through integrations with 3rd party measurement partners, it can also report on metrics like brand lift and store visits and break down results on a granular geographic basis.Marketing Technology News: Selligent Marketing Cloud Study Reveal Digital Marketers Struggle to Deliver Consistent Omnichannel Experiences“Using PixabilityOne to execute – and ultimately optimize–our cross-platform video ad campaigns enables us to connect with consumers at every stage in their journey with our brand, ultimately leading us to achieve the greatest impact,” said Hermann Hassenstein, Head Of Marketing Planning, Global Marketing at Puma, Head Of Marketing Planning, Global Marketing at Puma, Head Of Marketing Planning, Global Marketing at Puma.“One of the biggest challenges brands and agencies face today is the siloed management of video campaigns across the most important video platforms, resulting in missed opportunities and a failure to optimize,” commented David George, CEO of Pixability. “Our market-first platform unifies campaign management all in one place, allowing marketers to better assess and allocate their investments to maximize results.”Marketing Technology News: LivePerson Wins 2019 Artificial Intelligence Breakthrough Award Campaign Optimization EngineConnected TV platformsMarketing TechnologyNewsPixabilityPixabilityONEvideo advertising Previous ArticleNetmedia Group Announces the Launch of Its B2B Data It Offer in Partnership With WeboramaNext ArticleQualys Expands Global Cloud Platform to the Canadian Marketlast_img read more