FacebookTwitterLinkedInEmailPrint分享New York Times: When Eneco, a major Dutch utility, tested a promising energy monitor in several dozen homes, things could not have gone much worse. The company making the devices failed to deliver enough of them, and some of those provided did not work.But when Eneco sent workers to recover the monitors, something strange happened — a tenth of customers refused to open their doors. “They wanted to keep it,” said Tako in ’t Veld, a former Eneco executive who now leads the “smart energy” unit at Quby, the company that makes the energy meter. “They were so happy with the energy insight.”The test in 2010 was part of Eneco’s efforts to adapt to upheaval in the energy market. In recent years, large volumes of wind and solar-generated electricity have undermined the economics of traditional power plants and provided the outlines of a future in which conventional power plants no longer supply the bulk of a home’s electricity.Through acquisitions (including of Quby), by nurturing a cluster of start-ups and with other initiatives, Eneco has sought to provide new services to customers — and, in doing so, to enter new sectors, like the charging of electric vehicles and the repair of solar panels. “We said ‘we have to create an increasing customer loyalty by doing something different,’” said Hans Valk, chief executive of Quby and formerly the leader of Eneco’s consumer business. “What we are trying to do is switch from selling a pure commodity to selling energy as a service.”For instance, Eneco owns Jedlix, an electric vehicle charging unit, which has partnerships with Tesla and BMW and allows car owners to recharge their vehicles inexpensively when there are large supplies of renewable energy on the grid. Jedlix sometimes even pays them to do so.Eneco is also starting a business called CrowdNett which, unusually, pays customers for some of their power. Eneco looks for people who already have solar panels at home and tries to sell them a large home battery, like a Tesla Powerwall. Surplus power generated by the solar panels is stored in the battery and Eneco taps into a portion of that storage to help balance the electricity grid. Customers will receive 450 euros, or $530, a year for allowing use of their batteries.Eneco’s leaders concede that they are proceeding more by trial and error than following a grand plan. Still, these efforts may, over time, aid the company’s survival and contribute to creating ways to help consumers shift to cleaner energy.“They are very forward-looking in terms of strategy and mind-set,” said Roberta Bigliani, a vice president at IDC, a market research firm. If Eneco’s experiments flop, though, “they definitely will not be in operation in the future,” she said.So far, the experiment with its wall-mounted energy monitor, known as Toon, has been among its more successful.When Eneco first considered the test, the utility was locked in a profit-zapping battle with competitors, cutting prices for electric power and natural gas while giving customers gifts for signing up. Seeing the danger signs, Eneco’s management decided that a radical change was necessary.The Toon offered Eneco an opportunity to shift course and, despite early teething problems, Eneco expanded the rollout. The meters allow customers to control their domestic heating settings through a smartphone app, and they have displays that show electricity and natural gas consumption in detail, along with other information like weather forecasts.Full Story: Dutch Utility Bets Its Future on an Unusual Strategy: Selling Less Power Dutch Utility Changes the Game by Showing Customers How to Buy Less Power
Quality production of photo and promo materials, which is imperative today Awareness of the local population is a difficult process, and this is the best tool. Or to put it: old recipes do not die with the last nonas and go into oblivion, but rather have a new life cycle, rather, enriched by a modern interpretation which is imperative today. It is our authenticity and diversity that I differentiate from the competition, both domestic and global. Because the motive of the trip is not accommodation, but a destination, ie getting to know a new way and culture of living, and authenticity is the main ingredient. The event aims to encourage the involvement of as many quality caterers and encourage their orientation to local foods and dishes in order to valorize indigenous foods, while preserving the traditional heritage through the revaluation of Istrian recipes. Or raising the quality of caterers, ie the entire destination, which is crucial – to have quality partners in the destination to deliver that quality and justify the brand story of Istria as a top gourmet destination. Likewise, quality content like this is the formula for extending the season (although this extraordinary year is not and cannot be a referent). Also, by raising awareness of the autochthonous offer of Istria, as the genetic code of the total offer, as well as the focus on domestic and local products, the heritage is valued towards caterers, because it becomes a market story. Then the local population begins to live with this tradition again, and local family farms have a new market and an interest in nurturing the cultures of their ancestors. And what is important to point out, they do not have to be based on quantity, but on quality with added value, which has a higher price. How everything fits together nicely, right? Let’s start in order, true hedonists and gourmets, as well as lovers of autochthonous Istrian delicacies and good wine, will be taken to Vrsar again this September. Namely, from 05 to 12 September, the second edition of the gourmet event Goložece di Orsera will take place, as part of which guests will be able to enjoy top local specialties in twelve Vrsar restaurants. It’s not a coincidence. The brand is built over the years. But what is important is that continuity, perseverance and raising the quality from year to year. Along with the already well-branded Istrian wine and olive oil on a global level, such events give meaning and an excellent rounded tourist and economic story. The main ingredients are indigenous food and wine offer, seasonal and local products from local producers (OPG) synergies in the destination and ultimately quality content. The Goložeca di Orsera event is just one of many gourmet events that enrich the offer of the entire destination and strengthen the position of Istria as a top gourmet destination. This is not a single event, but a set of various events, themed gourmet days in destinations, such as Days of Asparagus, Teran, Truffles… And so for years, it is this continuity or consistency for years with raising the quality and spreading new events makes branding process. And that is why today Istria is recognized as a top gourmet destination. We have nothing to be ashamed of, on the contrary, we must be proud of our history, identity, way of life and culture. It must be our main tourist product. And that is why this manifestation is important and through a simple framework I give us the way or the main ingredients of how the manifestations must look like. Photo: TZ Vrsar What should each event look like? According to the PS or the standard and basic protocol, the second edition of ‘Goložece di Orsera’ shows us. The menu (translated into 4 languages, which is a rarity, but an important detail) will include delicacies of cod, anchovies, octopus, gilthead sea bream and sea bass, Adriatic tuna tartare and tagliatelle, broth and shuffled caramels, while meat lovers will be delighted by specialties such as carpaccia with truffles, boškarin steak with cottage cheese, beef tagliate and many others. The offer will also include indispensable Istrian dishes such as fuži, ravioli, maneštra and indigenous desserts fritula, kroštula, cottage cheese and walnut cakes, Vrsar amarettes and others. As delicious snacks are accompanied by excellent wine, guests will have the opportunity to taste the best wines of Istrian winemakers as part of the menu at a promotional price of 120 kuna. Synergy of everyone at the destination. Namely, this interesting gourmet story was organized by TZO Vrsar, Association of Caterers Vrsar with the cooperation of partners, tourist company Maistra, and aims to present Vrsar and Istrian specialties to domestic and foreign guests and provide additional motivation for tourists to come. Restaurants participating in this second edition are: Batana, Basilico, Bevanda, Dvi Palme, Fančita, Goran, Kod Luce, Rotonda, Srdela, Trošt, Vrsaranka, Villa Vrsar and visitors will be able to choose between fish and meat menu at promotional prices, with focusing on seasonal and local products.
Published on May 8, 2014 at 1:15 am Contact Sam: [email protected] | @SamBlum3 When Alyssa Murray was in seventh grade she went to the women’s lacrosse NCAA national championship. She watched as Northwestern rushed the field, hugging each other after capturing the trophy over Virginia.It was a moment that spurred an obsession for Murray.She started to idolize the nation’s top players. She studied and copied them. And most importantly, she wanted to win a national championship.“Watching them play on that stage,” Murray said, “it was definitely like, ‘I want to be there one day.’”Now a senior at Syracuse, Murray is in many ways like the player she dreamed of becoming. She’s scored 51 goals this year and is fourth in Syracuse history with 193. She’s a former Big East Attack Player of the Year, and a team captain and Tewaaraton Award finalist for the No. 2 team in the country.AdvertisementThis is placeholder textThere’s only one thing missing from her resume, and her last quest for Syracuse’s first-ever national championship in any women’s sport begins at SU Soccer Stadium on Sunday.The women’s lacrosse team has come close. A national championship loss in 2012 was followed up with a semifinals loss last year.But now it’s Murray’s last chance.“It’s more just urgent,” Murray said. “You’ve got to do it now. You’ve got to put the extra work in now if you want to see it pay off down the road. There’s only a month left.”Murray has gradually changed her offensive mentality to help the team, illustrated by her decreased scoring numbers. Two seasons ago, she was the nation’s leading scorer. Last year, she was the Orange’s leading scorer.But as sophomore attack Kayla Treanor has developed into possibly the nation’s most prolific offensive player this season, Murray has looked to feed more often and currently leads the team with 37 assists.“I think she’s helped to change the culture of the program,” Treanor said. “She makes everyone here better. Playing next to her, I think it’s really helped me and improved my game.”Even as she’s altered her offensive approach, Murray has not lost the capability to step up when needed.With Syracuse down three goals with under five minutes to play against No. 11 Loyola on Saturday, Murray twice found the back of the net to give Syracuse hope in the waning moments.And now the Orange may need that from Murray more than ever as the postseason begins and opposing defenses hone in on Treanor.“Since she showed up on campus, she wanted to be the best,” SU head coach Gary Gait said . “She worked at it every day.“We’re hoping we can get it done this year.”Since there’s no professional women’s lacrosse league, this is Murray’s last chance to compete in the sport she loves.She said she plans on entering the coaching ranks after this season ends, but isn’t looking past the goal of capturing that elusive national championship.“I don’t have a lot of time left here,” Murray said. “And no matter where my lacrosse career takes me past college, it’s nothing like a national championship.”It’s a goal that’s been on Murray’s mind since she was just a little girl, and she’s been on the cusp of accomplishing it twice before.Now there are just four wins between Murray defining a career and Syracuse defining a program.“You watch other people raise the trophy up and it’s not you and it’s not a good feeling,” Murray said. “I think that’s the motivation. You want to be the one in the center of the field hugging your teammates with smiles instead of tears.” Comments Facebook Twitter Google+