QF unveils new ad extends SAA codeshare

first_imgSource = e-Travel Blackboard: P.T South African Airways (SAA) has been granted an extension of its codeshare agreement with Australian carrier, Qantas until the end of March next year.The decision to continue the codeshare was approved by the International Air Services Commission (IASC) and embraced by SAA country manager Australasia Tim Clyde-Smith.“We welcome the IASC interim decision (pending its review of the application to extend the codeshare until 2016, which we support) and believe this will greatly assist our ability to book and fly passengers over the Christmas holiday period, traditionally our busiest time of the year.”SAA fly daily non-stop flights ex Sydney and operate six flights per week ex Perth to Johannesburg.“We have also decided to extend our special ‘fly on Friday’ fares out of Perth which can now be booked until the end of July,” Mr Clyde-Smith said.In other Qantas news, the carrier has launched the next initiative as part of their new marketing strategy; a television commercial. The advertisement for the ‘You’re the Reason We Fly’ campaign follows a successful teaser promotion and will feature original music composed by Australian artist Daniel Johns.“We opened the Qantas Hub on 2 July and we had over 20,000 Australians sign up to participate on the first day. It was a pleasing response; particularly given we raised our target of $100,000 for Mission Australia on the first day of the campaign,” Qantas executive manager marketing Lewis Pullen said.According to Mr Pullen, hundreds of names have already been selected to adorn the sides of Qantas’ A380 and B737 aircraft.The television commercial will take the viewer on an aerial tour canvassing scenes of Australians going about their everyday activities, ending with a portrait of their faces.An Olympic version of the new commercial will also be filmed and aired during the 2012 Games.“It features Bernard Tomic, Steve Hooker, Liesel Jones, Courtney Atkinson and Kelly Cartwright, all training for their respective goals and representing the spirit of Australians in London,” Mr Pullen said. Qantas executive manager marketing Lewis Pullenlast_img read more