Global Reviews: Monitoring sports betting brand impacts between mobile & desktop experiences

first_imgShare Tabcorp double burdened by covid and group impairment charges August 19, 2020 StumbleUpon Related Articles Share Flutter moves to refine merger benefits against 2020 trading realities August 27, 2020center_img Betfred counters Oppenheimer bid in race to rescue Phumelela August 26, 2020 Why is there such a difference for Paddy Power?On both desktop and mobile, the top reason for considering Paddy Power was familiarity with the brand name. In fact, in both cases, this reason ranked higher than the average with 55% on desktop and 63% on mobile. This in itself is a strength for Paddy Power in that their name alone is a carrier for being considered as a brand to place a bet through.The next most common reason for considering Paddy Power amongst desktop users is the good odds/offers. This is not the case amongst mobile users. To better understand why this is the case we looked at the online experience for locating the betting options. On desktop site, the evaluation of locating the betting options was much higher than on the mobile site. On desktop punters evaluated the experience at 50% compared to 38% on mobile. Far more people encountered a problem whilst locating betting options when using the mobile site than using the desktop site.Information about the odds on offer is of great importance for punters when they’re using betting sites with punters rating it at 4.4/5 for importance. If this information is not easily accessible as appears to be the case on the Paddy Power mobile site, then punters will consider other brands and place their bets through another site.Paddy Power is not alone here. Betfair has the opposite problem whereby punters experienced fewer problems on their mobile site than on their desktop site and this is reflected in the number of punters considering them across the 2 devices.As a general rule, straight replication of a site across devices is not recommended and rarely works. Even so, it is important to review how each site is performing and where they may be falling short against each other.Learning from yourself can be just as beneficial as learning from competitors and can make a difference in the online experience presented to customers._____________________Suzy Sliwczynski – Marketing Manager – Global Reviews Submit Suzy SliwczynskiSuzy Sliwczynski Marketing Manager at user experience and digital consultancy Global Reviews breaks down sports betting brand factors with regards to consumer intent and engagement on desktop and mobile experiences. In an ultra-saturated market does branding count towards a consumer’s final choice and purchase?_____________________When placing a bet online, there are many considerations that punters go through when they are shortlisting brands to decide which website they will ultimately place a bet with. The top criteria for many punters is being familiar with the brand name and a site that has good odds/offers. Whilst these are the top 2 reasons for considering a brand, there are variances in preferences when using a desktop or mobile device.For those researching and betting on a desktop computer having good odds/offers is on par with being familiar with the brand name coming in at 53% and 52% respectively. Meanwhile, those researching on a mobile device are more likely to consider a brand because of familiarity with the name (53%) rather than a brand that has good odds/offers (41%).A visually appealing website and previous use are the next most common reasons for shortlisting a brand for those on desktop computers. Previous use also ranks highly for those on mobile devices along with the site appearing to look easy to use.These small differences in what makes a punter consider one brand over another is reflected in which brands are put on the shortlist.Ladbrokes, Paddy Power and William Hill are by far the most considered brands overall, however, there is a bit of a difference between devices. On desktop the 3 brands are within 1% of each other with Ladbrokes and William Hill both on 51% and Paddy Power on 50%. For those on mobile devices, Paddy Power does not rate as closely. William Hill and Ladbrokes are considered by 47% and 46% respectively, while Paddy Power sits further behind on 38% putting them just 3 points ahead of Sky Bet and Bet365 compared to the 14-point difference on desktop.last_img read more

Ellen DeGeneres on the heartbreaking tragedy she suffered age 20

first_imgEllen DeGeneres | Photo: The Ellen DeGeneres Show Got a news tip? Want to share your story? Email us . Ellen DeGeneres has talked about the tragic loss she suffered as a young woman before starting her career in showbiz. Ellen DeGeneres was ‘hurt’ by Elton John’s comments when she came outEllen DeGeneres returns to the world of stand-up after 15 yearsEllen DeGeneres opens up about wanting a baby and reveals reason she didn’tRead the full article on Gaystarnews:  :https://www.gaystarnews.com/article/ellen-degeneres-heartbreaking-tragedy-suffered-age-20/ ‘So I started writing. It just unfolded. I wrote the entire thing. When I finished I read it and thought “Oh my god, that’s hilarious.”‘The star was referring to her first stand up routine ‘Phone Call to God’. She went on to perform it on The Tonight Show Starring Johnny Carson in 1986, kickstarting her career.Ellen is of course now married to actress and TV star Portia De Rossi [below].Instagram/theellenshow Ellen DeGeneres came out as gay 20 years ago todaycenter_img The TV star has explained that when she was 20 she had a girlfriend who died in a car accident.Ellen told the story on the Armchair Expert podcast, also saying how the grief process went on to inspire her first ever stand up routine.‘Why is this beautiful, 21-year-old girl gone and fleas are here?’‘When she was killed, I couldn’t afford to live where we were living together. I moved into this tiny little basement apartment,’ said the star.‘I was sleeping on a mattress on the floor that was infested with fleas [and] thought: “Why is this beautiful, 21-year-old girl gone and fleas are here?”‘She furthermore added: ‘I just thought it would be amazing if we could pick up the phone and call up God and ask questions and actually get an answer.’ GAYSTARNEWS- Share this:TwitterFacebookLike this:Like Loading… eTN Chatroom for Readers (join us)last_img read more